About the Montgomery County Department of Transportation (MCDOT)

The mission of the Montgomery County Department of Transportation (MCDOT) is to move people and connect places with seamless, equitable transportation options that are safe, environmentally responsible, and support economic growth and vibrancy in Montgomery County. The Department has five divisions; these include Highway Services, Parking Management, Transit Services, Traffic Engineering and Operations, and Transportation Engineering. We are a large organization with over 1,200 employees and a dedicated County budget of 255 million.

About the Division of Transit Services:

The Division of Transit Services coordinates transit services in Montgomery County. Transit accomplishes an essential mobility mission of the County, connecting people, communities, workplaces, educational institutions, recreational opportunities, and many other essential destinations. The Division plans, schedules and manages the County's Ride On bus system consisting of County owned and operated buses. The Ride On system is designed to complement the service provided by the other transit providers in the County and provides almost 30 million trips per year. The Division also regulates the operation of taxicabs services in the County.

WHAT YOU WILL BE DOING:

The Division of Transit Services seeks to fill a Program Specialist II (Marketing Specialist) position. This position is responsible for devising and implementing transit marketing plans and strategies to influence citizens, employers and employees to substitute multi-passenger forms of transportation for single occupant vehicle commutation, and to provide technical assistance to developers and employers in formulating, developing and implementing traffic control plans/traffic mitigation agreements.

Duties include but are not limited to the following:

• Update the annual marketing plan document with granular detail by month, so as to capture every key event and action that should be repeated annually.

• Improve Customer Communications by continuing implementation of the team’s Integrated Marketing Communications (IMC) Plan.

• Maintain the purchase order template tracking tool by entering new purchase orders and DPOs, as well as all payments made to the vendors.

• Improve customer satisfaction/communications by leading the on-time design, production, and distribution of high-quality bus route timetables, 500 neighborhood maps for bus shelters, and station information aids (SIAs) for the Silver Spring Metro Station.

• Manage the receipt and fulfillment of Public Service Announcement requests, working collaboratively with advertising partners, Vector Media USA and Cumulus Radio (WMAL).

• Improve customer service by leading the design, production, and installation of bus cards, palm cards, posters, flyers, and operator notices to improve the quality of our customer perceptions.

• Improve customer service and communications by leading outreach efforts such as the MC Ag Fair, Give and Ride, and 6 to 8 customer appreciation days at transit centers and Metro stations.

• Lead the planning and execution of anniversary outreach events like the Ride On annual anniversary and the Flex, Flash, and Ride On extRa anniversaries.

• Lead the recruitment, staffing, and management of Title VI customer advisory groups (TAG and other outreach efforts) to achieve compliance with Title VI requirements. Add high school students, as well as Spanish, Chinese, Amharic, and Hindi speakers.

• Increase Youth Cruiser SmarTrip card enrollments by 20 percent by working with the fare media team, our libraries, MCRD, high schools, and middle schools.

• Increase advertising revenues 10 percent by working with Direct Media on Bus ads; provide new ideas and best practices from other transit systems.

• Meet with the new bus shelter contractor sales team quarterly and Direct Media monthly.

WHAT WE ARE LOOKING FOR IN A CANDIDATE:

• Selected candidate will be organized, exhibit a keen attention to detail, and possess strong time management skills.

• Superior written and verbal communication skill.

• Excellent relationship building and customer service skills with the ability to work cross-functionally with all levels of employees and leadership.

• The ability to connect with representatives in the taxicab industry, cross-jurisdictional regulatory authorities, and other key community stakeholders with an interest in taxicab service delivery and customer service.

ADDITIONAL INFORMATION:

This position REQUIRES the possession of a valid driver’s license and the ability to attend meetings and perform work at locations outside the office, including locations throughout Montgomery County and other places in the Washington Metropolitan region. These locations may not be accessible by public transportation.

This position requires the ability to attend meetings or perform work at locations outside the office and sometimes during evening (after work) and/or weekend hours.

To ensure a positive workplace and to comply with federal, state and County laws, the incumbent is responsible for completing mandatory trainings within the first three to six months or within the specified timeframe.

For information about Montgomery County’s comprehensive benefit offerings, please visit the MCG Careers Total Rewards webpage and check out our competitive benefits!

The anticipated salary range in hiring for this position is: $63,642 - $82,408.

OHR reviews the minimum qualifications of all applicants, irrespective of whether the candidate has previously been found to have met the minimum requirements for the job or been temporarily promoted to the same position. This evaluation is based solely on the information contained in the application/resume submitted for this specific position/IRC.

Montgomery County Government is an equal opportunity employer, committed to workforce diversity. Accordingly, as it relates to employment opportunities, the County will provide reasonable accommodations to applicants with disabilities, in accordance with the law. Applicants requiring a reasonable accommodation for any part of the application and hiring process should contact the Office of Human Resources via email to OHR@montgomerycountymd.gov. Individual determinations on requests for reasonable accommodation will be made in accordance with all applicable laws.

Montgomery County Government also provides hiring preference to certain categories of veterans and veterans/persons with a disability. For more information and to claim employment preference, please refer to the Careers webpage on Hiring Preference.

All applicants will respond to a series of questions related to their education, relevant experience, knowledge, skills and abilities required to minimally perform the job. The applicant's responses in conjunction with their resume and all other information provided in the employment application process will be evaluated to determine the minimum qualifications and preferred criteria status. Based on the results, the highest qualified applicants will be placed on an Eligible List and may be considered for an interview. Employees meeting minimum qualifications who are the same grade will be placed on Eligible List as a "Lateral Transfer" candidate and may be considered for interview.

If selected for consideration for this position, you may be required to provide evidence that you possess the knowledge, skills, and abilities indicated on your resume.

Montgomery County Ethics Law: Except as provided by law or regulation, the County's "Public Employees" (which does not include employees of the Sheriff's office) are subject to the County's ethics law including the requirements to obtain advanced approval of any outside employment and the prohibitions on certain outside employment. The outside employment requirements of the ethics law can be found at 19A-12 of the County Code. Additional information about outside employment can be obtained from the Ethics Commission website.

Experience: Two (2) years of professional experience in marketing, advertising, or a closely related field.

Education: Graduation from an accredited college or university with a Bachelor's Degree.

Equivalency: An equivalent combination of education and experience may be substituted.

License: Possession and maintenance at all times of a valid Class “C” (or equivalent) driver’s license from the applicant's state of residence.

There are NO Preferred Criteria Assessments. All applicants will be reviewed by the Office of Human Resources (OHR) for minimum qualifications. Those applicants who meet minimum qualifications will be rated "Qualified," placed on the Eligible List, and may be considered for an interview. Employees meeting minimum qualifications who are the same grade or higher will be placed on the Eligible List as a "Transfer" candidate and may be considered for an interview.

Preference for interviews will be given to applicants with experience in the following. Please address this information in a separate section of the resume.:

• Experience analyzing data daily and creating MS Excel spreadsheets with that data at an intermediate to expert level on MS Excel. Turning data sets into MS PowerPoint charts with intermediate to expert skill level.

• Using social media software, especially Twitter, Facebook, Instagram, and YouTube, in government, non-profit, or commercial organizations, including social media management tools like Measured Voice and Hootsuite.

• Using the following software tools: Adobe InDesign, Adobe Acrobat, MS Office Suite, Siebel Customer Relationship Management (CRM) software, Microsoft Office Suite including Access and Outlook, and website editing software.

• Customer Service skills providing information to the public.

If selected for consideration for this position, you may be required to provide evidence that you possess the knowledge, skills, and abilities indicated on your resume.