The Digital Marketing Specialist II utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Supports the digital marketing strategy by implementing programs and tactics to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Being a Digital Marketing Specialist II prepares and launches social media, email, and mobile marketing campaigns. Develops, curates, and deploys compelling content to attract visitors and promote sales. ... In addition, Digital Marketing Specialist II collects and analyzes online statistics to identify marketplace trends and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to a manager. Being a Digital Marketing Specialist II occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. Working as a Digital Marketing Specialist II typically requires 2 -4 years of related experience.More Show Less
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Overview. The primary purpose of the Digital Marketing Specialist II position is to provide strategic media planning and campaign management across all paid digital marketing campaigns including but not limited to Meta, Pinterest, Google, Programmatic Display, and Video. In addition to strategic media planning and campaign management, the Digital Marketing Specialist II will be responsible for working with agency and vendor partners, monthly purc...
