How you will contribute to our How you Will Power our Purpose (Job Summary):

The Marketing Specialist will play an important role in the future growth of the Y by bridging the gap between developing and executing organizational marketing strategies at the center level and elevating local marketing insights and opportunities to the Association Office. You will collaborate with stakeholders across the association to create seamless, integrated journeys across audiences and channels that drive meaningful engagements and accelerate sales opportunities. The Marketing Specialist will leverage research trends, along with technical expertise and understanding of the customer journey to raise awareness, drive demand, and take the Greater Austin YMCA's marketing strategy to the next level.

How You Will Make an Impact (Essential Functions)

Marketing Strategy and Campaign Management

• Develop, manage, execute, support and analyze innovative marketing plans that raise the profile of the Greater Austin YMCA, generate demand, and demonstrate the organization's focus on strengthening community.
• Identify new business opportunities and make connections with consumers throughout the Y's regional footprint ranging from email marketing to direct mail marketing to other channels.
• Drive improvement of program effectiveness through advanced audience segmentation, journey mapping, A/B testing, and deliverability.
• Lead center event marketing campaigns, community outreach, and grassroots initiatives.
• Monitor project/campaign status, communicate clearly & effectively, assign resources, and ensure that projects are completed on time.
• Maintain accurate timelines and plans in the project management system, Monday.com.
• Foster collaboration by leading discussions and making well-informed decisions together when timelines require adjustment.
• Champion the brand by bringing to life the mission/impact stories of the center and sharing them with the Association office.
• Lead customization of flyers and other communications tools used by centers. Help train centers on new asset creation tool, Marq.
• Meet ongoingly with the center staff within assigned centers. Spend approximately 50% of the work week at center locations.

Cross-Functional Collaboration and Integration

• Partner across departments to amplify the effectiveness of marketing campaigns, data integrity management, and new technology integrations.
• Monitor and support center communications such as push notifications, SMS, email, digital screens, and social media.
• Build and maintain strong relationships with both internal and external partners.

Performance Analysis and Reporting

• Prepare reports for discussion and analysis of key marketing and business performance indicators and partner with marketing leadership to identify advanced reporting needs and analyze performance trends, CX insights, and best practices to provide optimization recommendations.
• Understand marketing best practices and stay ahead of global industry trends.
• Complete other duties as assigned.

What You Bring to the Community Enterprise

• A bachelor's degree or a blend of education, professional experience, and training.
• At least 2 years of professional experience with a background in communications or marketing.
• Strong writing and editing skills for multiple communications platforms including web, email marketing, and social media.
• Understanding of content creation, graphics, and photography; executing small projects and making edits; and social media experience.
• Experience using project management systems such as Monday.com, ASANA, and others.
• Consumer insights/analytics experience with the ability to concisely deliver insights around marketplace opportunities and needs.
• Knowledge of tools, e.g., Drupal, WordPress, Canva, Marq, or ability to demonstrate proficiency following training.
• Event management experience is a plus.
• Graphic design experience is a plus.
• Bilingual is a plus.

You're a Cause-Driven Leader – You are effective at:

• Building relationships – connecting people to the Y's cause by developing inclusive relationships, partnerships, and collaborations to co-create solutions to pressing social needs.
• Developing and inspiring people – supporting the holistic development of self and others so everyone can embrace the Y's cause, sustain our culture, and inspire others to action.
• Strong communicator – skilled at developing and delivering communications and messaging that convey a clear understanding of the needs of different audiences.
• Build collaborative culture – You bring people together to achieve shared objectives and sustainable solutions. You are excellent at building partnerships and working collaboratively with others to meet shared goals.
• Action-oriented and focused on results – You easily take on new opportunities and challenges with a sense of urgency and a solutions-oriented mindset. You have a record of consistently achieving results.
• Foster a culture of inclusion and belonging – You leverage people's differences as strengths.

Physical Requirements

While performing the duties of this job, the employee is regularly required to sit, stand, walk, bend, talk, and occasionally lift and/or move items, including equipment, furniture, and/or children. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

Our mission isn't just a statement-it's a guiding force that shapes our actions every day. Rooted in our unwavering commitment to serving our community and esteemed team members, our mission is a true way of life. We're passionate about fostering health and wellness for all, and we're truly excited to introduce the following comprehensive benefits package that has been thoughtfully designed to prioritize your well-being.

• Health Insurance: We provide comprehensive health coverage, including medical, dental, and vision plans, to ensure the well-being of our employees.
• Retirement Savings Plan: We offer a 12% employer-funded retirement plan upon meeting eligibility, empowering employees to plan for their future.
• Paid Time Off: Work-life integration is important to us, which is why we provide up to 48 days of paid time off over vacation, holidays, and sick leave.
• Additional Perks: Free household membership to facilities operated by the Greater Austin YMCA, which is worth $1,000 annually.

The Greater Austin YMCA is a nonprofit community enterprise with a vision to cultivate thriving communities across Central Texas where every person benefits from an empowered and well-educated childhood, equitable access to opportunities, resulting in an elevated quality of life and the promise of a sustainable future. Founded in 1953 and anchored in three Central Texas counties, the Y has served close to 500,000 people and provided more than $30M in financial assistance and program subsidies over the past 10 years. We operate 8 community centers and Camp Moody along with 6 early childhood education centers, 60 afterschool programs on school campuses in four districts, and 20 summer camps, with 1500 staff team members, 1000 volunteers, and a $47M annual operating budget.

Additional Information:

The organization has reviewed this job description to ensure that essential functions and basic duties have been included. It is not intended to be construed as an exhaustive list of all functions, responsibilities, skills, and abilities. Additional functions and requirements may be assigned by supervisors as deemed appropriate.

The Greater Austin YMCA provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state, and local laws. Greater Austin YMCA complies with applicable state and local laws governing non-discrimination in employment in every location in which we have employees. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.