90 Product Marketing Specialist Jobs in Austin, TX
Tiff Treats is Hiring a Product Marketing Specialist Near Austin, TX
Product Marketing Specialist
Tiff’s Treats is seeking an experienced Product Marketing Specialist with 5-7 years of proven success in overseeing the end-to-end e-commerce journey to join our marketing team. The ideal candidate will be responsible for optimizing the conversion flow, implementing effective e-commerce marketing strategies, creating compelling landing pages, managing SEO initiatives, curating website merchandising, and ensuring timely and impactful website updates.
Responsibilities:
- Customer Journey and Conversion Flow Optimization: Analyze and enhance the entire customer journey to maximize conversion rates. Collaborate with cross-functional teams to streamline the purchase process and improve customer experience.
- E-commerce Marketing: Develop and execute comprehensive ecommerce marketing strategies to drive traffic, engagement, and sales. Oversee and implement third party solutions such as Google Merchant Center. Implement data-driven approaches to target and acquire new customers while retaining existing ones.
- Landing Page Creation: Design and create engaging and effective landing pages that align with marketing campaigns and promotions. Conduct A/B testing to optimize landing page performance and conversion rates.
- SEO Management: Lead SEO initiatives to improve the visibility of our products and brand in search engine results. Stay on top of industry trends and algorithm changes to ensure the website remains search engine optimized.
- Website Merchandising: Curate and manage product and package assortments to align with marketing strategies and customer preferences. Implement merchandising strategies to highlight our key products, packages, and promotions.
- Website Updates: Oversee regular updates to the website, ensuring that content remains fresh, accurate, and aligned with brand messaging. Collaborate with the IT and design teams to implement new features and enhancements.
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field.
- 5-7 years of experience in ecommerce product marketing with a focus on conversion optimization.
- Proven track record of successful e-commerce marketing campaigns and initiatives.
- In-depth knowledge of SEO best practices and experience implementing SEO strategies.
- Strong analytical skills and proficiency in data-driven decision-making.
- Excellent project management and multitasking abilities.
Job Summary
Full Time
$77k-102k (estimate)
03/09/2024
05/10/2024
The job skills required for Product Marketing Specialist include Initiative, Project Management, Product Marketing, Analytical Skills, etc. Having related job skills and expertise will give you an advantage when applying to be a Product Marketing Specialist. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Product Marketing Specialist. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Product Marketing Specialist positions, which can be used as a reference in future career path planning. As a Product Marketing Specialist, it can be promoted into senior positions as a Private Label Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Product Marketing Specialist. You can explore the career advancement for a Product Marketing Specialist below and select your interested title to get hiring information.
If you are interested in becoming a Product Marketing Specialist, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Product Marketing Specialist for your reference.
Step 1: Understand the job description and responsibilities of an Accountant.
Quotes from people on Product Marketing Specialist job description and responsibilities
A product marketing specialist oversees the marketing of a company's products, this is one of the various marketing roles within a marketing department.
03/22/2022: New Britain, CT
Their job duties typically include doing research and figuring out what sells.
03/30/2022: Ventura, CA
During development, the product manager will have ongoing responsibility for communicating the product’s progress to the executives, sales teams, and other stakeholders.
04/28/2022: Nassau, NY
A product marketing specialist keeps their eyes on marketing trends and works with companies to create advertising campaigns, pricing strategies based on demographic data and targeting specific customer demographics.
04/07/2022: Lincoln, NE
They work with marketing teams at companies to achieve success through more awareness about what they offer.
02/15/2022: Tulsa, OK
Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.
Career tips from people on Product Marketing Specialist jobs
A product manager has ultimate responsibility for the product.
04/12/2022: Wichita, KS
A Product Marketing Manager will constantly be working on different tasks for customers at these three levels of the funnel.
02/28/2022: Eugene, OR
Product Marketing Managers call on a wide range of skills and have a broad set of business and marketing experiences to call on.
02/19/2022: Nassau, NY
Product marketing specialist must be good in excellent analytical skills and good communication and interpersonal skills.
05/03/2022: Phoenix, AZ
Product marketers will be working with product managers and executives to launch products, they must have a clear understanding of revenue projections, business metrics and financial planning.
04/21/2022: Pine Bluff, AR
Step 3: View the best colleges and universities for Product Marketing Specialist.
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