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Technical Product Marketing Manager
Latitude Austin, TX
$94k-123k (estimate)
Full Time | Business Services 2 Months Ago
Save

Latitude is Hiring a Technical Product Marketing Manager Near Austin, TX

Job Title: Technical Product Marketing Manager

Location: Austin, Texas (Hybrid)

About Us: Our client is a cutting-edge technology company revolutionizing the Developer tools and DevOps space. Our innovative SaaS product is designed to streamline workflows, enhance collaboration, and empower developers to achieve their full potential. As we continue to grow and expand our market presence, we are seeking a dynamic and experienced Technical Product Marketing Manager to join our team in Austin, Texas.

Role Overview: As a Technical Product Marketing Manager, you will play a pivotal role in driving the success of our product in the market. You will collaborate closely with cross-functional teams to develop and execute strategic marketing initiatives that resonate with our target audience. Leveraging your expertise in both technical and marketing domains, you will be responsible for articulating the value proposition of our product, creating compelling messaging, and enabling our sales team to effectively communicate with customers. This is a hybrid role that requires a deep understanding of B2B SaaS, particularly in the Developer tools or DevOps space.

Key Responsibilities:

  • Develop and execute comprehensive product marketing strategies to drive awareness, adoption, and revenue growth.
  • Craft compelling messaging and positioning that effectively communicates the value proposition of our product to developers, DevOps teams, and key decision-makers.
  • Collaborate with Product Management to distill technical features and capabilities into clear benefits for our target audience.
  • Create high-impact marketing collateral, including sales enablement materials, case studies, whitepapers, and presentations.
  • Conduct market research and competitive analysis to identify market trends, customer needs, and opportunities for differentiation.
  • Work closely with the sales team to develop effective sales tools, training programs, and collateral that support the sales process.
  • Drive product launches and go-to-market campaigns, ensuring alignment across all channels and stakeholders.
  • Analyze key metrics and performance indicators to measure the effectiveness of marketing initiatives and inform future strategies.

Qualifications:

  • 5 years of experience supporting a Product Marketing team for a SaaS company/product.
  • 5 years of direct B2B SaaS Product Marketing experience in the Developer tools or DevOps space.
  • Deep understanding of technical concepts, with the ability to translate complex ideas into clear, concise messaging.
  • Proven track record of developing and executing successful product marketing strategies that drive customer acquisition and revenue growth.
  • Strong analytical skills, with the ability to leverage data to make informed decisions and optimize marketing performance.
  • Excellent communication and presentation skills, with the ability to influence and inspire cross-functional teams.
  • Self-starter with a results-oriented mindset, able to thrive in a fast-paced, dynamic environment.
  • Bachelor's degree in Marketing, Business, Computer Science, or a related field; MBA is a plus.

Salary and Benefits: Salary for this position starts at $125,000 annually, with flexibility based on experience and qualifications. In addition to competitive compensation, we offer a comprehensive benefits package, including health insurance, retirement plans, paid time off, and professional development opportunities.

Job Summary

JOB TYPE

Full Time

INDUSTRY

Business Services

SALARY

$94k-123k (estimate)

POST DATE

02/01/2024

EXPIRATION DATE

04/29/2024

WEBSITE

latitude-group.com

HEADQUARTERS

SAINT PAUL, MN

SIZE

50 - 100

FOUNDED

1997

TYPE

Private

CEO

MARIE MALANAPHY-SORG

REVENUE

$10M - $50M

INDUSTRY

Business Services

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