Product marketing is a process of promoting and selling a product to a customer. Also product marketing is defined as being the intermediary function between product development and increasing brand awareness. For example, product management deals with the basics of product development within a firm, whereas product marketing deals with marketing the product to prospects, customers, and others. Product marketing, as a job function within a firm, also differs from other marketing jobs such as social media marketing, marketing communications ("marcom"), online marketing, advertising, marketing s ...
trategy, and public relations, although product marketers may use channels such as online for outbound marketing for their product. A product market is something that is referred to when pitching a new product to the general public. Product market definition focuses on a narrow statement: the product type, customer needs (functional needs), customer type, and geographic area.
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TurnKey Lender. is. a provider of award-winning AI-based loan origination and management software that is changing how businesses everywhere succeed. The company puts lending software in the hands of businesses of all sizes, using proprietary technology that securely digitizes every step of credit management and the loan lifecycle. Lenders who use. TurnKey. Lender speed up loan decisioning and. origination by. means of AI-powered scoring models a...
TurnKey Lender is a provider of award-winning AI-based loan origination and management software that is changing how businesses everywhere succeed. The company puts lending software in the hands of businesses of all sizes, using proprietary technology that securely digitizes every step of credit management and the loan lifecycle. Lenders who use TurnKey Lender speed up loan decisioning and origination by means of AI-powered scoring models and bus...
Slingshot AI. Slingshot AI is the team behind Ash, the first AI designed for mental health. Our mission is to make support more accessible and help people change their lives in the ways they want. We’re building a world-class team by empowering individuals with the autonomy, flexibility, and support they need to do their best work. We dream big, iterate fast, and care deeply. If that sounds like you, we’d love to hear from you. Our team spans mac...
Why This Role Matters Now. We’re hitting enormous traction on our GTM and are expanding aggressively. Our product is loved by our customers and we’re now focused on 10x’ing our marketing to amplify our message and grow revenue at high speed. The Founding Product Marketing Manager sits at the heart of our marketing engine - defining strategy, positioning, marketing/GTM execution across all channels. About DualEntry. Founded in 2024, DualEntry is o...
Who We Are. We're a unique team that celebrates individuals and empowers them to work at their best. We believe in our team and offer flexible working hours, an ability to work remotely with the choice of working from the office and so many more perks. Join our team and enjoy a passionate, hard-working environment that will allow you to grow as we grow. The Role. Responsibilities. Product Marketing Strategy: Gain a deep understanding of our audi...
Senior Product Marketing Manager – Shape the Story of AI Powered Coding – $200,000 - $225,000 Salary. You’ll be part storyteller, part strategist, part orchestrator, someone who thrives at the intersection of technology, creativity, and growth. Being the Architect for the next wave of AI in software development, you’ll transform complex capabilities into clear, compelling stories that capture attention and drive adoption. You’ll shape how develop...
What We Do. Rillet serves finance teams. Our customers are the financial brains of their companies. Our job is to help them run the numbers with impossible speed, accuracy, and insight. Rillet is an AI-native ERP that can drive a zero-day close. We are different because of our unified source-of-truth data model, hundreds of best-in-class native integrations (Stripe, Ramp, Salesforce, etc), automated & auditable workflows, multi-entity consolidati...
Support a startup improving education for children 🎓. Electus Global Education. rises to address these educational deficiencies through its revolutionary platform, Life Hub, which seamlessly blends financial literacy, entrepreneurship, and career readiness into a cohesive learning model tailored for children aged 6-18. Life Hub harnesses the latest advancements in AI and machine learning to create highly personalized learning experiences that ad...
Nimble. is a healthtech company on a mission to simplify access, understanding and management of healthcare. We are starting by building the largest, most loved pharmacy business in the world. We are a fast-growing, technology-first startup driven by perfecting the patient and pharmacist experience. Nimble fosters a culture of collaboration, open communication and deliberate action that allows us to face today’s most exciting challenges head-on a...
Location. San Francisco. Employment Type. Full-time, in-person. Department. Growth. About Delve. Delve is the AI-native compliance platform that helps 1,000 of the fastest growing companies get compliant without hundreds of hours of busywork. Companies like Instantly, Bland, and Wispr Flow use Delve to stay compliant and close millions in enterprise revenue. Delve's marketing team is a lean team of 3 that managed to scale the company from 0 to 8-...
We are working with a growing technology company in Irvine that is looking to add a Creative Marketing Manager to their team. This role will oversee creative strategy and execution across digital and print channels, managing both internal creatives and external partners to ensure projects are delivered on time, on brand, and aligned with business goals. Desired Skills. 5 years of experience in creative production, marketing project management, or...