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Marketing Specialist
$73k-97k (estimate)
Full Time 1 Month Ago
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ShopLC Global Inc. is Hiring a Remote Marketing Specialist

ABOUT US
We are an electronic retailer of jewelry and lifestyle products headquartered in Austin, Texas with a passionate team of approximately 550 people. Our products are sold through TV on 80m homes through our live 24*7 broadcasts, our website, OTT, marketplaces, and social media.
We are the US retailing unit and subsidiary of Vaibhav Global Limited (VGL) which is a well-established vertically integrated company, founded in India about 35 years ago and listed on the Indian stock exchanges. The company has had a turnover of $246 million (in the financial year 2022).
The other retailing units of VGL Group are in the UK (Shop TJC) and Germany (Shop LC, Germany). Together, all the units ship out approximately 50,000 pieces of products to their customers in the US, UK, and Germany every day. In addition to the companies in the US, UK, and Germany, VGL Group operates offices globally in India, China, Indonesia, and Thailand.
We believe in supporting our community and protecting the environment with the purpose of Delivering Joy
Our service to the community is run through our Your Purchase Feeds… program under which each retailing unit donates one nutritious meal to a school-going child in India, the US, and the UK for each item sold through all its platforms. Your Purchase Feeds… has provided over 40 million meals to kids until now in the US. Our mission statement embraces the ambitious goal of distributing one million meals each day to children in need by 2031. We believe that Your Purchase Feeds… provides more than just a meal: it feeds the hearts, minds, and futures of children.
We are committed to protecting the environment by constantly working on reducing our carbon footprint and becoming net zero by 2032. Our offices in India function on solar power, and each business unit is working towards getting a LEEDS certification. 
We live by and are inspired by our core values of Teamwork, honesty, commitment, passion, and a positive attitude, which form the basis of every decision we make. 
MARKETING SPECIALIST – ROLE OVERVIEW 
Shop LC is looking to hire for the position of full-time Marketing Specialist to support the overall vision, mission, and mandates for Shop LC in the area of Marketing. The Marketing Specialist is responsible for promoting the growth and expansion of Shop LC by supporting marketing goals, brainstorming creative ideas, and running multiple projects in parallel to completion with tight deadlines. The Marketing team is highly focused on customer experience and retention measured by New Customer Acquisition, Repeat Customers, Unique Customers, and Reactivated Dormant Customers. This role will also support our ongoing and new Private Label Brand activities and provide reports about various researched data such as competition, pricing, and market trends.
Work Location – Hybrid
Reporting Manager – Marketing Manager
Job Responsibilities  
  • Manage scheduling, budget, internal communication, and deadlines of ongoing marketing & brand projects.
  • Work with multiple departments such as Merchandising, Creative, Video Content, E-Commerce, Social, Planning, Sales, and Broadcast to perform marketing initiatives, support existing brands, and implement new brands. 
  • Support Private Label Brands with various projects including Launching new brands; establishing existing brands; Achieving improved style and brand recognition through consistency in the look on TV, on the Web, in print, and in packaging.
  • Assist in writing content & guiding print and digital designs as assigned.
  • Manage multiple vendor relationships in an organized and professional manner.
  • Analyze and measure data associated with marketing executions and promotions. Conduct statistically based responses and financial analysis of assigned Marketing activities.
  • Review available data analysis including customer shopping habits, etc.
  • Comply with company policies and procedures.
  • Managing weekly and Monthly Focus group calls, Gem Workshop, Sweepstakes etc. 
  • All other duties as assigned by the manager.
Skills/Experience
  • Bachelor’s degree in Marketing with three or more years of experience in working in a Marketing Department with customer database marketing experience. Multi-linguistics is highly desirable in English, Spanish, Chinese, and/or Hindi.
  • Skills in print creative are desired.
  • Ability to coordinate and lead online and in-person focus calls and workshops with our customers. 
  • Must be a professional interdepartmental diplomat and ambassador.
  • Ability to identify good ideas, sell them to the managers, and once approved see them through to completion with key stakeholders demonstrating excellent self-starting abilities.
  • Readily own mistakes and implement solutions to avoid making the same mistakes in the future.
  • Able to receive and action constructive criticism for ongoing development.
  • Customer database marketing experience.
  • Project management experience with strong organizing skills.
  • Creative, innovative, and results-oriented. 
  • Demonstrated strong written and verbal communication skills to communicate effectively across departments.
  • Demonstrated analytical capability. 
  • Understand campaign analytics across multiple channels/media including classic direct response metrics of response rate, conversion, and cost-per-acquisition.
  • Ability to collaborate with cross-functional teams to attain business objectives.
  • Comfortable working under pressure in a fast-paced environment.
  • Knowledge of Social Media trends and use.
  • Strong verbal, written & in-person communication skills.
  • Attention to detail and follow-through are essential.
  • A drive to learn and a passion for marketing. Self-starter and ability to follow through.
  • Ability to effectively utilize various software applications including Microsoft Office Suite, Monday.com, etc. 
  • An ambassador of our Core Values: Teamwork, Honesty, Commitment, Passion, and Positive Attitude.
Physical Requirements 
  • Remaining in a stationary position, often standing or sitting for prolonged periods.
  • Moving about to accomplish tasks or moving from one workplace to another.
  • Adjusting or moving objects up to 40 pounds in all directions.
  • Repeating motions that may include the wrists, hands, and/or fingers.
Benefits of working with us
  • Culture of openness and flexibility
  • Balanced work life
  • Opportunity to make a difference in the community
  • Attractive pay and benefits including:
  • Company-paid, employee-only medical, dental, vision, and life insurance. 
  • 4% 401(k) matching.
  • Company profit sharing.
  • Up to 15 days of PTO & vacation time, maternity/paternity leave, company-covered short-term & long-term disability, paid training time, paid volunteer time, 7 paid holidays.
  • Corporate discounts & employee sales & discounts.
  • Tuition reimbursement and scholarship (for dependents going to college).
  • Employee Assistance Program.

Job Summary

JOB TYPE

Full Time

SALARY

$73k-97k (estimate)

POST DATE

03/27/2023

EXPIRATION DATE

05/12/2024

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