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Salesforce Marketing Cloud Marketing Specialist
$77k-98k (estimate)
Full Time
1 Month Ago
ShopLC Global Inc. is Hiring a Salesforce Marketing Cloud Marketing Specialist Near Austin, TX
About This Role
This position will support Shop LC’s Email, SMS & Push operations team. The individual in this role will work on organizing and managing SFMC Email, SMS & push notification communications to customers. Specific duties include but are not limited to list management, segmentation, promotion strategy, metric pulls and analysis, and testing of new approaches for communication. This position will have the opportunity to develop business skills and acquire a broad understanding of Shop LC with growth opportunities in Email, SMS, and push marketing. Will determine how to deliver multifaceted campaigns in a minimum amount of time.
Roles and Responsibilities
- Responsible for End-to-End administration of Salesforce Marketing Cloud – Email/SMS/Push Campaign Management.
- Design and implement direct email marketing campaigns.
- Manage and build overall Email marketing and lead generation strategy.
- Develop, build, and implement processes to optimize our lead generation, email nurtures, and re-engagement programs via Marketing Automation Platform.
- Determine promotion marketing KPIs for different channels and test the campaign’s success.
- Analyze the success of past campaigns and use data to make recommendations for optimization.
- Create smart customer databases for lead generation for the 3 channels.
- Develop documentation and road maps for processes, A/B tests, and promotions that succeed.
- Proof-read promotion content for clarity, grammar, and spelling.
- Ensure emails follow industry policies and best practices.
- Lead the Email, SMS & Push Marketing Team
Desired Candidate Profile
- Proven work experience (1-3 years) in Email marketing
- Experience in SMS & push marketing is a plus
- Experience in strategic planning, complex coordination, and scalable execution of campaigns via email marketing automation is essential
- Must have experience in generating leads - B2C & B2B
- Knowledge of Google Analytics
- Past experience with email marketing, lead nurturing, marketing automation, and/or web analytics
- Hands-on experience on a comparable enterprise Marketing Automation Platform and Email Drip Marketing
- Proficiency in marketing automation technology
- Experience working with Salesforce Marketing Cloud is a plus.
- An ability to work under tight deadlines
- Excellent data handling skills with the ability to analyze campaign data and draw conclusions
- Strong project management, team management and motivation skills.
Job Summary
JOB TYPE
Full Time
SALARY
$77k-98k (estimate)
POST DATE
03/27/2023
EXPIRATION DATE
05/13/2024
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