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Email Marketing Specialist
Sectigo Austin, TX
$64k-82k (estimate)
Full Time | Business Services 1 Month Ago
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Sectigo is Hiring an Email Marketing Specialist Near Austin, TX

Who We Are:

At Sectigo, we align around our mission and pride ourselves in helping thousands of customers sleep better at night.“When people think Online trust management, they think Sectigo because we offer our customers unparalleled peace of mind.”How we show up with each other and our customers every day is just as important, and we win as #OneSectigo by living out our core values - Support, Excellence, Collaboration, Teamwork, Integrity, Growth and Openness. We are committed to investing in our diverse teams where everyone understands their role and how they support our strategic goals, we drive operational excellence through scale and efficiency, and we strive to delight our customers and become the market leader in our industry. If you aspire to join a driven team that holds each other accountable to meeting our lofty goals and you’d like to be part of our growth story in delivering a market leading user experience, we’d like to talk to you.

What We Are Looking For:

The Email Marketing Specialist is pivotal in developing and executing our email marketing strategies to enhance our customer engagement, drive sales, and promote our leading-edge security solutions. This individual will have a passion for digital marketing, a strong grasp of email marketing tools and strategies, and the ability to analyze the effectiveness of campaigns to drive improvements. Proven experiences with HubSpot, Google Analytics, and Excel are strongly preferred.

What You’ll Be Doing:

Develop and Execute Email Campaigns: Design and implement direct email marketing campaigns. Ensure compelling subject lines, content, and visuals are in alignment with our brand and objectives.
  • Audience Segmentation: Segment email lists based on behaviors & customer data such as past email engagement and website interactions to tailor and personalize emails.
  • Optimize Campaigns: Use A/B testing to optimize email marketing campaigns. Test different emails' components, such as subject lines, email copy, calls to action, design, send times.
  • Performance Analysis: Measure results and optimize our workflows in HubSpot to boost conversions of leads into customers. Analyze batch campaign performance and report on/test improvements.
  • Compliance and List Management: Manage email lists and ensure compliance with privacy laws.
  • Collaborate Across Teams: Work closely with the marketing & retail sales teams (along with other departments) to ensure the CRM system works seamlessly across the organization, optimizing our marketing automation and lead nurturing processes.
  • Stay Informed: Keep up to date with the latest trends and best practices in email marketing and digital marketing.

Requirements:

Bachelor's degree in Marketing, Communications, or a related field strongly preferred.
  • 2 years of experience in email marketing, preferably within the technology (SaaS) or cybersecurity sector.

Talents and Desired Qualifications:

Expertise in email marketing platforms (e.g., Mailchimp, HubSpot, Marketo) and analytics tools (e.g., Google Analytics).
  • Strong understanding of GDPR, CAN-SPAM, and other email compliance laws.
  • Exceptional writing, communication, and creative thinking skills, with an ability to use data to inform decisions.
  • Proven ability to manage multiple campaigns simultaneously and work under tight deadlines.
  • A collaborative team player with the ability to work independently.

Job Summary

JOB TYPE

Full Time

INDUSTRY

Business Services

SALARY

$64k-82k (estimate)

POST DATE

03/09/2024

EXPIRATION DATE

04/25/2024

WEBSITE

sectigo.com

HEADQUARTERS

ROSELAND, NJ

SIZE

200 - 500

FOUNDED

1976

TYPE

Private

CEO

CHARLES C CARELLA

REVENUE

$10M - $50M

INDUSTRY

Business Services

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About Sectigo

Sectigo is a cybersecurity firm that provides digital identity, SSL certification and public key infrastructure management solutions for enterprises.

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The job skills required for Email Marketing Specialist include Digital Marketing, Marketing Communications, Email Marketing, Google Analytics, etc. Having related job skills and expertise will give you an advantage when applying to be an Email Marketing Specialist. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Email Marketing Specialist. Select any job title you are interested in and start to search job requirements.

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If you are interested in becoming an Email Marketing Specialist, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become an Email Marketing Specialist for your reference.

Step 1: Understand the job description and responsibilities of an Accountant.

Quotes from people on Email Marketing Specialist job description and responsibilities

Email marketing specialists build campaigns that drive brand campaigns and boost traffic.

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Email marketing specialists are responsible for creating and managing email marketing campaigns.

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Conducting market research to better comprehend prevailing consumer behaviors.

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Conceptualizing marketing campaigns that speak directly to the pain points of existing and prospective clientele.

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Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.

Career tips from people on Email Marketing Specialist jobs

Learn how to use subscription and analysis tools.

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Stay up to date on marketing trends.

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Understand how email marketing works.

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Learn how digital sales funnels work.

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Study email marketing case studies.

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Step 3: View the best colleges and universities for Email Marketing Specialist.

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