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About Uphold
The Web3 economy will redefine how financial value is held and transacted - with much activity shifting towards blockchain networks and digital assets.
Founded in 2013, Uphold is a Web3 financial platform that supports almost 300 digital assets and acts as Regulated Gateway to the Web3 economy.
Featuring integrations with 26 blockchain networks and a robust trading engine connected to 30 underlying venues, the platform allows users to trade ‘Anything-to-Anything’ while enjoying keen pricing and deep liquidity.
Uphold has completed more than 120 million transactions worth $40 billion from 10 million customers in over 150 countries.
Both people and companies need to access this exciting Web3 world, but it can be technically demanding and time-consuming.
Uphold strips away the complexity and lack of transparency to open up Web3 finance for everyone.
To learn more about Uphold, please visit https://uphold.com.
The opportunity
The ideal candidate for this role will have email marketing expertise AND know the crypto space well enough to also write copy. If applying for this role, please make sure your blockchain and cryptocurrency experience stands out!
The Uphold Enterprise Email Marketing Specialist will be responsible for executing email marketing campaigns. While primarily focused on the Enterprise business unit, the campaigns will target both business prospects and retail customers. The key objective of the campaigns will be: 1) to drive transactions with our fiat-to-crypto onramp product and 2) support campaigns to key sales funnel clients. For retail customers, the Uphold Enterprise email content is a mix of automated journeys and one-off messages, designed to lead our customers through the funnel and ultimately complete transactions.
What you’ll be doing primarily
To be successful in this role, you’ll come with a knowledge of email marketing and campaigns, promotions and incentives that drive transactions in the crypto space. We are looking for someone who can be part of the enterprise team and that comes with experience and understanding of how email and digital marketing to accomplish our business goals. We are a collaborative team and would expect the best candidate to understand the business strategy and contribute with actionable insights and plans. We want a self-starter who can take initiative and read out on the results of those initiatives. The ideal candidate will also have experience with customer.io tools or similar email marketing platforms.
Qualifications
Own full process for Enterprise and Institutional emails, including: understanding the business goals, helping set plans and campaigns through email that achieve that strategy, light copywriting, requesting approval for content, building the email in Customer.io, testing, deploying and reporting on engagement and insights.
Requirements
What we have to offer you
Benefits:
Join our team and embark on a fulfilling career where you'll have the opportunity to grow, innovate, and contribute to something meaningful. Come and be a part of our talented team!
If this job isn’t exactly what you are looking for, visit our careers page to check out all our exciting opportunities.
EEOC Employer
We're proud to be an Equal Opportunity Employer and we celebrate our employees' differences, including race, color, religion, gender identity, national origin, age, military service eligibility, veteran status, sexual orientation, marital status, disability, and any other protected classes. Difference makes us stronger and better - together.
Role reports to Sr. Director Enterprise Marketing, who will provide guidance on prioritization of work between the two teams.
remote workFull Time
$65k-84k (estimate)
04/30/2024
05/16/2024
uphold.com
NEW YORK, NY
100 - 200
2013
Private
JUAN PABLO THIERIOT
$10M - $50M
Uphold is a New York-based digital wallet and trading platform that allows users to buy and sell cryptocurrencies.