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At MyFitnessPal, we believe health starts with what you eat. We provide tools, resources and support to enable users to reach their health goals. The Marketing team at MyFitnessPal collaborates with all business units to help drive our business forward and help our users achieve their goals.
The MyFitnessPal team is seeking a Director of Lifecycle Marketing. This role will be responsible for designing and leading our lifecycle marketing strategy inline with company goals, ensuring a great execution, regular reporting and consistent optimization of the programs to build across multiple KPIs of our business,. This data driven, customer focused individual will lead the CRM team whose objective is to understand customer behaviors that drive long term value, loyalty and engagement and to identify opportunities for personalization across the customer lifecycle, leveraging channels such as email, push notifications, inbox notifications, content cards and in-app messaging. This is a cross-functional role that works closely with Product Marketing, Product, Creative, Engineering, Analytics and Content teams to develop and execute roadmaps that support GTM and bespoke lifecycle marketing strategies and campaigns that nurture, convert and retain our customers.
The ideal candidate is customer-obsessed with a great grasp of data-driven decision making. You are comfortable with both the art and the science of lifecycle marketing, equally at ease while talking to both the engineers on data pipes / events as well as the company leadership on business metrics. In a given day, you are seamlessly able to transition from thinking about strategies to improve engagement & retention to interpreting A/B test results to reviewing incremental impact of lifecycle marketing on business to explaining those results to the larger org. You thrive in a high visibility role and are driven by creating an impact to the business metrics. You are able to operationalize the program so it scales effectively across various segments and leverage automation as a resource.
Key responsibilities include, but are not limited to, consumer journey mapping, development of the roadmap for our lifecycle strategy, executing the strategy, monitoring health and deliverability, owning A/B testing of programs, reporting and optimizing the program, and leveraging automation to scale effectively. You will be the key owner of interpreting results back to the broader team, including the management team, with actionable insights that continually push us forward. As the leader of a small, nimble team within Marketing, you will also be the key strategic driver of how we build our capabilities around personalization, lifecycle, and content. You will be responsible for growing your team and developing them into rockstar lifecycle marketers themselves.
his person is customer obsessed, innovative, data-driven and strong at communicating complex information to a wide range of audiences. This person is a strong collaborator and able to partner with and influence teams across the organization.
Please consider applying even if you don’t meet 100% of the qualifications. Research shows you can still be considered for a position if you meet some of the requirements. At MyFitnessPal, we’re building a fitness product for everyone and believe our team should reflect that. We encourage people of different backgrounds, experiences, abilities and perspectives to apply.
The reasonably estimated salary for this role at MyFitnessPal ranges from $136,000 - $204,000. Actual compensation is based on factors such as the candidate’s skills, qualifications, and experience. In addition, MyFitnessPal offers a wide range of comprehensive and inclusive employee benefits for this role including healthcare, parental planning, mental health benefits, annual performance bonus, a 401(k) plan and match, responsible time off, monthly wellness and technology allowances, and others.
Full Time
$163k-207k (estimate)
03/02/2024
06/28/2024
myfitnesspalcorp.com
San Francisco, CA
<25
The job skills required for Director of Lifecycle Marketing include Leadership, Initiative, Planning, Analysis, Insight, Product Marketing, etc. Having related job skills and expertise will give you an advantage when applying to be a Director of Lifecycle Marketing. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Director of Lifecycle Marketing. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Director of Lifecycle Marketing positions, which can be used as a reference in future career path planning. As a Director of Lifecycle Marketing, it can be promoted into senior positions as a Marketing Director, Senior that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Director of Lifecycle Marketing. You can explore the career advancement for a Director of Lifecycle Marketing below and select your interested title to get hiring information.