Who We Are

At MIRA Safety we value one thing above all else:

Uncompromising protection.

This isn’t just a design philosophy, it’s our driving purpose. As one of the industry-leading manufacturers of personal protective equipment, we pride ourselves in being one of the few companies to provide the same level of uncompromising quality of gas masks, filters, hazmat suits, and survival equipment for working professionals as we do for the average civilian.

Based out of the beautiful city of Austin, TX, MIRA Safety creates products that are purpose-built to shield users from the worst chemical, biological, radiological, and nuclear threats (CBRN) in the world. Whether our customers are law enforcement officers, military operators, first responders, agriculture workers, or concerned citizens, we provide durable and exemplary products to all.

Put in simpler terms: We are in the business of saving lives. And that means everyone from all walks of life deserves the best possible chance at survival.

Join the Team

Are you looking for a workplace that cares about what you bring to the table?

Here at MIRA Safety, we are equally as committed to serving our customers as we are to our employees. Team members are given the tools, training, and education to not only understand our complex industry but to succeed in it.

MIRA’s culture is defined by an open-minded, progressive, and collaborative environment in which clear and attainable goals are set on an individual basis. Utilizing a transparent system of accountability, all discussions allow for productive input from everyone and are not set up for the sake of formalities.

That’s right, that means no more “meetings that could have just been an email!” Coupled with a competitive pay structure, medical and dental benefits, as well as yearly bonuses, we’ll make sure you’re taken care of.

MIRA Safety is a fast-growing company focused not only on delivering outstanding products and services to its customers but also on creating a great place to work.

Your RoleThe Email Marketing Specialist is a skilled professional responsible for strategizing, executing, and overseeing email marketing campaigns. Leveraging their expertise in web technologies, copywriting, and analytics, they craft compelling newsletters, expand email lists, and boost sales by fostering effective communication with customers.

What you will be accountable for:  

• Plan, execute, and optimize email marketing campaigns to drive engagement and conversions.
• Develop segmented and targeted email lists to enhance personalization.
• Review emails to ensure clarity, correct grammar, and accurate spelling.
• Ensure the mobile-friendliness of email templates.
• Craft newsletters that incorporate all the latest company updates.
• Enhance our email templates by incorporating graphics, personalization, and advanced features.
• Facilitate prompt and precise communication with clients through email to minimize unsubscribe rates.
• Establish email databases for effective lead generation.
• Implement and manage automated email campaigns to nurture leads and drive customer retention.
• Utilize segmentation strategies to tailor messages for specific audience groups.
• Monitor and analyze email campaign performance using relevant metrics.
• Provide actionable insights and recommendations for continuous improvement.
• Collaborate with the writing team and Editor-in-Chief to ensure content is generated, edited, and prepared within specified deadline constraints.

Requirements:

• Demonstrated professional experience as an Email Marketing Specialist or Digital Marketing Specialist.
• Practical experience with HTML and proficiency in content management systems.
• Expertise in marketing automation technology.
• Familiarity with SEO/SEM and proficiency in utilizing Google Analytics.
• Proficiency with analytical and database tools.
• Exceptional written communication and copywriting skills.
• Strong project management skills
• A capacity to thrive in high-pressure situations and meet tight deadlines.
• Bachelor's degree in Marketing or a related field.
• Proficiency in working with Klaviyo, HubSpot, and various email marketing systems.
• Experience with project management systems, particularly Monday.com

Preferred Requirements:

• Prior CBRN (chemical, biological, radiological, and nuclear) specialist experience.
• Prior military or law enforcement experience. Veterans/current military: provide DD-214 or statement of service.