162 Senior Marketing Specialist Jobs in Houston, TX
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Houston Methodist is Hiring a Senior Marketing Specialist Near Houston, TX
At Houston Methodist, the Senior (Sr.) Marketing Specialist position is responsible for leading, managing and partnering with marketing management in driving preference and volume for assigned programs/service lines and maximizing impact of assigned sponsorships. Additionally, this position contributes to strategy and optimization of various marketing programs. This client-facing position manages relationships with administration, physician leaders, vendors and other stakeholders as assigned and implements, measures, and optimizes marketing/sponsorship plans in partnership with management. The Sr. Marketing Specialist position contributes to developing effective business cases with management, digital, web, market research and other cross functional teams to drive positive change in partnership with hospital operations.
- Leads and maintains positive relationships with hospital leadership, sponsored organizations, and vendors to educate on strategic marketing initiatives.
- Leads multiple marketing initiatives and contributes to driving creative solutions with hospital leaders, physicians, and other stakeholders under guidance of manager. Implements strategies and tactics to increase talent pipeline in key targeted roles as assigned.
- Leads communication with individuals and groups in a manner that engages and helps them understand strategy and goals.
- Develops plans, campaigns, and event strategy under guidance of manager, identifying ways to measure performance and forms insights. Independently leads creative kickoffs. Develops and manages recurring performance reports.
- Manages relationships with vendors for campaigns, events, and initiatives. Leads planning implementation, follow-up for sponsorship elements and events.
- Proactively reviews and updates web content, collateral, advertising templates to ensure effective messaging. Leads conversations as business expert with writers, designers and serves as strategic partner to lead execution of initiatives, advertising, internal communications, and community relations as assigned.
- Develops strategy and evaluates success of programs, service lines, sponsorships, and events under guidance of manager. Contributes to development of key insights and initiatives annually.
- Develops clear and concise communications, reports, and presentations with compelling data for leadership.
- Measures results and provides recommendations to optimize spending in partnership with digital teams and vendors.
- Develops paid recruitment advertising campaigns aligned to return on investment (ROI) and recruitment key performance indicators (KPIs) as assigned.
- Submits invoices on time; tracks and adheres to budgets for assigned projects.
- Proactively seeks opportunities to optimize strategy and initiatives to grow candidate or consumer preference and volumes. Makes recommendations for improvement.
- Proactively problem solves when challenges present themselves.
- Partners with leadership to represent Talent Acquisition, Marketing or Advertising in hospital or system committees as needed.
- Partners with Talent Acquisition, Marketing and Human Resources Director (HRD) team to position Houston Methodist as employer of first choice as assigned.
- Bachelor's degree in Business, Marketing, Digital Communications, Communications or related field
- Six years' experience related to marketing, marketing/advertising, digital marketing/advertising or recruitment marketing/advertising
Job Summary
Full Time
Ambulatory Healthcare Services
$88k-114k (estimate)
01/25/2024
04/22/2024
houstonmethodist.org
CYPRESS, TX
7,500 - 15,000
2010
GABRIELA NICOLA
$5B - $10B
Ambulatory Healthcare Services
Related Companies
The job skills required for Senior Marketing Specialist include Digital Marketing, Initiative, Advertising, Presentation, Planning, Leadership, etc. Having related job skills and expertise will give you an advantage when applying to be a Senior Marketing Specialist. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Senior Marketing Specialist. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Senior Marketing Specialist positions, which can be used as a reference in future career path planning. As a Senior Marketing Specialist, it can be promoted into senior positions as a Private Label Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Senior Marketing Specialist. You can explore the career advancement for a Senior Marketing Specialist below and select your interested title to get hiring information.
