44 Marketing Specialist Jobs in Houston, TX
Dan-Loc Group is Hiring a Marketing Specialist Near Houston, TX
Job Location
Drennan St. - Houston, TX
Job Category
Marketing
Description
The Marketing Specialist will be responsible for executing effective marketing strategies, assisting with campaign development, analyzing the effectiveness of each campaign and developing our lead generation programs. He/she will play an integral role in building and engaging with the company's customer base and creating effective lead generations strategies that will promote the long-term growth of the company.
- Develop new business via telephone and mass communication such as email and social media and identify appropriate buyers within the target market.
- Assist with development of marketing strategies for projects, specifically company websites, advertising and social media campaigns
- Develop, implement and track marketing programs such as email, social media, or digital campaigns and events
- Collaborate with other internal teams (e.g. marketing, product and sales) to develop and monitor strategic marketing initiatives.
- Ensure the structure, navigation and content on all websites are continuously optimized to attract and engage prospects that closely match our target market segments.
- Create and maintain library of videos to be used in email campaigns, social media, training, presentations, etc.
- Establish dashboards to track, analyze and report to stakeholders how each website initiative, PPC campaign and social media platform is working to achieve the states goals and objectives.
- Analyze and report on the performance and efficiency of campaigns. Suggest and implement next steps based on data analysis for continuous improvement.
- Create and execute lead generation programs. Analyze data to determine campaign efficiency.
- Work closely with the sales team on program development and implementation.
- Monitor and maintain ethical SEO strategies.
- Perform ongoing keyword discovery, expansion and optimization
- Work collaboratively with other members of the marketing team to ensure all content is optimized and consistent across all platforms and user experiences.
- Work with external agencies and vendors to execute marketing programs
- Assist with responding to customer requests from website.
- Assist with outbound phone campaigns to targeted distributors.
- Assist with special marketing projects as needed.
- Gain expert level knowledge of HubSpot inbound marketing software
- Strong knowledge of Microsoft Office products
- Experience in HubSpot preferred
- Medical
- Dental
- 401k Match
Job Summary
Full Time
$66k-89k (estimate)
04/30/2024
05/13/2024
danlocgroup.com
HOUSTON, TX
100 - 200
1961
STEVEN MADDEN
$10M - $50M
Durable Manufacturing
Related Companies
About Dan-Loc Group
We perform so you can perform. Dan-Loc Group is a manufacturer and supplier of threaded products, gaskets & seals, and precision machined components. Dan-Loc Group manufactures products that serve the global oil & gas industry as well as the industrial, marine, power generation, and transportation industries. Dan-Loc Group produces standard and special tap end studs, double end studs, all thread studs and nuts. We also manufacture and supply a full line of standard and specialty ring joint gaskets, spiral wound gaskets and specialty seals. Dan-Loc Group has full line precision machining capabi...lities to produce specialty gaskets and technical parts. Dan-Loc Group has facilities across the USA to serve our customers including our Dan-Loc Express facilities. These facilities are located in Houston, Texas; Piqua, Ohio, and Gonzales, Louisiana. Dan-Loc Group has the manufacturing capacity, facilities, quality control, personnel, and experience to meet the needs of our customers and the industries they serve. Dan-Loc Group can meet our customers needs for high quantity, long-run jobs as well as small, expedited, or rush orders. All Dan-Loc Group companies are ISO 9001:2015 Registered.
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The following is the career advancement route for Marketing Specialist positions, which can be used as a reference in future career path planning. As a Marketing Specialist, it can be promoted into senior positions as a Marketing Analyst IV that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Marketing Specialist. You can explore the career advancement for a Marketing Specialist below and select your interested title to get hiring information.
