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Purpose of Role
The Marketing Specialist position is responsible for creating, managing and nurturing demand, and driving growth across the Americas region. This role reports to Marketing Manager and is key to the Tait Americas marketing growth strategy.
Scope of the Role
The Marketing Specialist plays a pivotal role in supporting the Tait Americas (TAM) direct sales initiatives through demand-generation marketing campaigns, trade shows, lead nurturing in target markets, proposal support and more.
In collaboration with the Marketing Manager, this position is responsible for the development and execution of direct account based marketing campaigns, general branding market awareness campaigns and requires a creative and tactical mindset to reach key objectives and results.
The Marketing Specialist will also lead, plan, coordinate and execute with the TAM sales and technical teams on national and regional industry trade shows and events in the Americas region.
In addition, the Marketing Specialist will participate and coordinate with the Marketing Manager and cross-department teams in the validation of and alignment with Tait brand standards in TAM RFP development process.
Functional Outcomes
The Marketing Specialist role entails:
Team Member Responsibilities
Team Leader Accountabilities
Business Planning
Change Management
Personal Specification
Area of Expertise | Definition |
Marketing Communications | A comprehensive background in marketing communications. Must provide project examples that demonstrate a thorough understanding of communications concepts. |
International Experience | Preference will be given to candidates who have experience in a corporate role working with colleagues in other countries. |
Full Time
$67k-89k (estimate)
05/03/2024
05/19/2024
taitmobile.com
HOUSTON, TX
100 - 200
1981
VICTOR AGNELLINI
$10M - $50M
Wholesale
The following is the career advancement route for Marketing Specialist positions, which can be used as a reference in future career path planning. As a Marketing Specialist, it can be promoted into senior positions as a Marketing Analyst IV that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Marketing Specialist. You can explore the career advancement for a Marketing Specialist below and select your interested title to get hiring information.