Purpose of Role

As the VP of Enterprise Marketing and Business Development you are responsible for leading a cross-functional team to conceptualize, and implement the marketing strategy for the global Enterprise Growth Division including brand strategy, go-to-market strategy, sales enablement initiatives, and demand generation strategy.

The Enterprise Growth Division leads, develops and executes go-to-market strategy to market and sell Tait's enterprise solutions including low-tier radio solutions and software (saas) based solutions of the future.

You will drive the division's global marketing strategy and spearhead sales enablement initiatives across our core, target enterprise markets, building awareness and preference for the Tait brand.

Driving revenue growth and profitability through the successful launch, positioning and distribution of high volume products and solutions is also a key responsibility. You will manage the profit and loss (P&L) for the enterprise product portfolio. The position reports to Tait's Chief Marketing Officer.

Key Responsibilities and Outcomes

Functional Outcomes & Measures of Success

• Identify and develop an in-depth knowledge of target enterprise vertical markets, customers, competitors and for the Tait Enterprise Growth Division
• Conceptualize Tait's marketing and go-to-market strategy, priorities and drivers, and deliver a cross-functional actionable plan to run the division
• Define and manage the Enterprise Growth Division's marketing budget and workforce plan in conjunction with the Senior Marketing Manager and Chief Marketing Officer and ensure projects are delivered on time and budget
• Summarize plan and contribute to annual business plan in conjunction with the CMO
• Design and build a high performing enterprise growth marketing team in collaboration with the global marketing team
• Lead and enable high-performance cross-functional teams, fostering collaboration and adaptability to market nuances and cultural landscapes
• Own the Enterprise Marketing function's processes and objectives and key results (OKRs)
• Ensure the customer and dealer experience is a priority and consistent across all marketing touchpoints
• Plan and direct global activities by managing relevant campaigns and with the global marketing team in collaboration with regional marketing teams and other stakeholders
• Ensuring that plans and messaging are aligned with business strategy, reinforce brand positioning, and are delivered effectively to targeted audiences

Start Up Stage - Influence

• Develop a comprehensive go-to-market strategy including partner and customer experience plans for Tait's Enterprise portfolio with the objective of capturing significant revenue share.
• Execute go-to-market deliverables in collaboration with our functions well in advance of the portfolio launch to enable revenue capture from the get go including but not limited to:
  • branding
  • sales enablement content
  • optimize Tait portals and order management tools to meet enterprise customer expectations
  • new dealer sign up and development program
  • incorporate new portfolio into the One Tait Dealer Program
  • demand generation marketing plan
  • set pricing strategy
• Create a new product adoption plan to ensure product is adopted successfully by our dealers and customers
• Create a retention plan to make sure our customers remain Tait customers and understand the breadth of our portfolio

Growth & Establishment Stage - Sell

• Lead the development and execution of comprehensive growth marketing strategies that identify, nurture and create leads and sales opportunities, aligned with business objectives and the global marketing plan
• Champion enterprise marketing campaigns focused on acquisition, nurturing, retention, and cross-selling/up-selling opportunities.
• Ensure alignment across regional marketing teams and sales functions to maximize program effectiveness and ROI with a particular focus on continuous improvement and measuring marketing performance and effectiveness
• Planning and executing demand generation loops for acquiring leads and new customers
• Defining, measuring, and improving the marketing funnel
• Targeted account-based marketing campaigns
• Support direct sales (targeted marketing pursuits & account based marketing) and channel strategies including dealer programs and customer marketing retention programs across all regions.

Expansion Stage - New Products & Markets

• Expand product reach into new geographic markets, customer segments, and/or regions.
• Enhance product features or functionality to meet evolving customer needs.
• Strengthen distribution channels to improve product accessibility and availability worldwide
• Define a clear and compelling value proposition, target market, and feature set for new expansion products, ensuring alignment with customer needs and market trends.

Brand and Publishing

• Ensures that a high standard of work is adhered to when publishing internally and externally for examples, there are no typos and accurate content is published.
• Strengthen the Tait brand across its Target markets through thought-leadership, and brand and purpose driven campaigns.

Manager Accountabilities

Financial Planning

• Responsible for recommendations for business unit/process budget
• Expenditure Managed: Sign-off expenditure to authority levels set by the Finance Group

Business Planning

• Project Plans Achieved: Lead the delivery of group projects against the project plan

Leadership Provided for Work Team

• Communicate the company vision for the work team
• Engage work team in the vision
• Role model the desired values and team behaviours
• Facilitate the team development process
• Provide ongoing feedback (positive/constructive)
• Adjust expectations/measures as required
• Coach individuals to reach outcomes

Change Managed

• Plan and manage changes
• Document and communicate changes using a change management process and manage changes to the documented plan
• Obtain sign off for proposed changes

Recruitment & Induction

• Team Members recruited in line with company recruitment processes
• New Employees inducted into Team, following the Company Induction Checklist

Employee Development

• Ensure all employees have a written personal development plan (agreed between manager & employee)
• Identify high performing employees and develop appropriately
• Promote a wide range of developmental methods

Performance Management

• Set performance expectations and measures for the team
• Set performance expectations with individuals
• Monitor/measure against expectations
• Provide ongoing feedback (positive/constructive)
• Adjust expectations/measures as required
• Coach individuals to reach outcomes
• Identify poor performance and take action immediately
• Manage poor performance as defined in company policy and employment law guidelines
• Take disciplinary action as necessary
• Appraise regularly, following the Company Performance Appraisal process

Communication

• Manage communications across stakeholders internal and external to your team
• Develop communication systems with both your team and individual team members
• Facilitate constructive communication styles

Team Membership

• Participate and contribute as appropriate as a member of your management team

Leadership Accountabilities

Delegated Authorities - Summary

• Please refer to the Tait Delegated Authority Framework for specific information and current limits, which may apply to this role.

Person Specification (Technical/Professional)