The Vice President of Marketing will be responsible for directing marketing objectives and activities to promote products and services. 

Duties & Responsibilities:

• Formulate, coordinate and direct marketing objectives and activities to promote products and services. 
• Develop and evaluate marketing strategy, based on knowledge of company objectives, market characteristics, and cost and mark up factors.
• Develop pricing strategies and evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return on investment and profit loss projections.
• Compile lists and/or catalogs describing product offerings. 
• Initiate market research studies and analyze the findings. 
• Use sales forecasting and strategic planning to ensure the sale and profitability of products, lines and services, analyzing business developments and monitoring market trends.
• Coordinate and participate in promotional activities and trade shows, working with the sale team, advertisers, and production managers to market products and to identify exclusive items for sales and promotions.
• Develop strategies that energize and strongly differentiate the brand in the marketplace including defining/redefining the brand positioning and developing new messaging strategies. 
• Create and execute successful advertising campaigns, media strategies and marketing programs to increase brand awareness, drive traffic and repeat purchasing. 
• Conduct economic and commercial surveys to identify potential markets for products and services.
• Negotiate contracts with vendors and distributors to manage product distribution, establishing distribution networks and developing distribution strategies. 
• Confer with legal department to resolve problems, such as copyright infringement and royalty sharing with outside producers and distributors. 
• Responsible for the hiring, training and performance evaluations of marketing staff and oversee their daily activities. 
• Other duties as assigned.

Education & Experience:

• Bachelor’s degree in Marketing or related field. 
• 8 years of experience, with at least 5 years of increased responsibility within roles at the senior management level.
• Experience building credibility and dealing with key industry analysts and press. 
• Knowledge of principles and methods for presenting, promoting and selling products or services. 

Skills & Abilities:

• Excellent verbal and written communication skills. 
• Strong analytical, planning, forecasting and budgeting/financial skills. 
• Ability to articulate a vision and strategy in a way that inspires and motivates a team and focuses their energy on achieving business goals. 
• Strong negotiation skills.