Vice President of Marketing

About the Company

Esteemed healthcare organization

Industry
Hospital & Health Care

Type
Privately Held

About the Role

The Company is seeking a VP Marketing or CMO with a strong focus on tactical execution and delivery. The role is not purely strategic; it requires a hands-on approach to direct, coach, and support the marketing team. The successful candidate will be responsible for overseeing the entire sales and marketing strategy, including D2C, 2nd/3rd Party, B2B, affiliates, partnerships, online/offline, and PR. Experience in consumer goods, supplements, alternative medicine, retail, organics, or wellness with a proven track record in D2C is essential. The role demands a growth marketing strategy, technical proficiency in digital marketplaces, eCommerce, SEM, performance media acquisition, and email/CRM retention, as well as a passion for consumer health and sustainable practices. The VP Marketing/CMO will manage a small internal team and external resources, and must be adept at data analytics, decision-making, and have excellent communication skills.Candidates for the VP Marketing or CMO position at the company should have a degree or higher qualification and a background that includes being part of a senior team that has grown a similar B2C/D2C company through significant revenue ranges. The ideal candidate will be adept at managing transformational change and major growth, and will be focused on attracting and retaining customers through quality and community. The role requires a leader who is not only strategic but also hands-on, and who can inspire and manage a team to achieve the company's growth goals. If you meet these criteria and are passionate about natural, high-quality ingredients and the mission of preventing and solving chronic health conditions, you are encouraged to apply for this career-defining opportunity.

Travel Percent
Less than 10%

Functions

• Marketing