POSITION SUMMARY:

The Digital Marketing Specialist is responsible for advancing the mission of the Houston Food Bank (HFB) by providing strategic management of the organization’s digital presence, with a primary focus on social media and content support for web. This position writes and creates quality digital content and drives engagement across HFB's social media platforms and website to optimize the organization’s digital footprint. The Digital Marketing Specialist will also play an active role in planning and implementing the strategic development of the HFB’s digital presence, including data reporting and analyzing metrics, supporting digital fundraising efforts with direct marketing vendors, assisting cross-departmental teams in developing ideas to meet goals, and identifying new opportunities to increase brand awareness.

*Candidates will be required to provide social media work samples.

Adhere to PACT values. (Purpose: Using our strengths passionately to contribute to our mission. Accountability: Choosing to rise above one’s circumstances and demonstrating ownership to achieve results. See It. Own It. Solve It. Do It. Courage: Standing up for what’s right and acting. Transparency: Doing things openly and honestly).

ESSENTIAL JOB FUNCTIONS:

Overall Digital Marketing

1. Provides support in the implementation of overall digital marketing strategies using all necessary tools (e.g. website, emails, social media, and blogs).
2. Researches products, services, and current strategies to identify new opportunities.
3. Liaises with HFB departments to optimize brand awareness and mission.
4. Stays up to date with digital technology developments.
5. Supports online fundraising initiatives.
6. Monitors the digital landscape and provides suggestions for improvement.
7. Collects metrics and data for ROI and KPI measurements.
8. Manages third-party online platform profiles in support of brand awareness and donor stewardship. Additionally, lead content sourcing from leadership and other teams to ensure requirements are fulfilled on charity evaluator sites, such as Charity Navigator and GuideStar, and accurate data representation on sites such as Wikipedia and Google Business.
9. Represents the voice of HFB online with the primary responsibility of daily content creation.
10. Manages the social media for the organization including the primary platforms of Facebook, X, Instagram, YouTube, LinkedIn, and others.
11. Monitors HFB-related content on social media sites in support of HFB’s reputational management strategy.
12. Builds strong audience engagement through social media interaction as well as provides resource support and answers to common questions.
13. Keeps up to date with HFB’s audience preferences and proactively suggests new campaigns.
14. Maintains comprehensive content calendar in collaboration with marketing communications team, digital marketing manager, online giving coordinator and other departments as necessary.
15. Brainstorms and plans social media marketing campaigns with creative growth strategies, including reporting on social media metrics.
16. Maintains peer-to-peer fundraising initiatives through partner or industry collaborations on social media.
17. Participates in leadership meetings as needed, identifies advertising needs and monitors social media performance.
18. Captures photos and videos for social media and provides support in the absence of photographer and videographer.
19. Writes, designs, and maintains websites utilizing a marketing conversion funneling method.
20. Lends support around search engine optimization (SEO) strategy to increase traffic to the HFB site.
21. Helps oversee and project manage annual website audit for continued site health.
22. Reviews, edits, and/or provides content support for all e-communications to ensure strong brand representation.
23. Supports other HFB departments in their e-communication efforts including the implementation and management of content review processes and procedures.

SUPERVISORY RESPONSIBILITIES:

This position has no supervisory responsibilities.

QUALIFICATIONS:

Education/Experience:

• Bachelor's degree from an accredited four-year college or university in Communications, Public Relations, Marketing, or a closely related field
• 3 years of related experience in the social media landscape (not including internships)
• Proficiency in and understanding of social media platforms

Certificates, Licenses, and Registrations:

NA

Special Knowledge/Skills/Abilities:

To perform this job successfully, an individual must be able to perform each essential function satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability needed. Reasonable accommodation may be made to enable qualified individuals with disabilities to perform the essential functions. (For best performance, the job holder in this position would be expected to show the right knowledge, skills, and abilities in the listed areas.)

• Proficiency using Microsoft Office programs, such as Word, Excel, PowerPoint, and Outlook
• Proven work experience in organizational social media creation and management
• Proven experience with photography and videography
• Familiarity with Adobe Creative Cloud
• Basic knowledge of e-mail marketing techniques
• Hands-on experience with online marketing tools and practices
• Ability to work with a diverse population
• Strong customer service orientation
• Flexibility and the ability to adjust to unexpected opportunities
• Conversant in the nonprofit culture
• Able to communicate complex information clearly
• Attentive to detail, organized, multi-tasker
• Strong problem-solving abilities, innovative, solution-oriented
• Able to coordinate well with other departments and personnel
• Bilingual preferred but not required

COMPLIANCE:

Carries out responsibilities in accordance with HFB policies.

R EASONING ABILITY:

Ability to apply common sense understanding to carry out detailed but uninvolved written or oral instructions. Ability to deal with problems involving a few concrete variables in standardized situations. To perform this job successfully, an individual must be able to perform each essential function satisfactorily. The requirements listed above are representative of the knowledge, skill, and/or ability needed. Reasonable accommodation may be made to enable qualified individuals with disabilities to perform the essential functions. (For best performance, the jobholder in this position would be expected to show the right knowledge, skills, and abilities in the listed areas.)

COMPETENCIES:

Action-Oriented / Customer Focus / Drives for Results / Priority Setting / Managerial Courage / Interpersonal Savvy / Creativity / Standing Alone / Time Management / Decision Quality / Self-development / Patience

PHYSICAL REQUIREMENTS:

The physical requirements described here are representative of those that must be met by an employee to successfully perform the essential functions of the job. While performing the duties of the job, the employee is required daily to analyze and interpret data, communicate, and remain in a standing or stationary position for a significant amount of the workday; and often access, input, and retrieve information from the computer and other office productivity devices. The employee must regularly move about the office and around the facility, use hands, wrists, and fingers to grip, type, and write. The employee must frequently lift 10 pounds. The employee will need to have the average ability to hear horns, warnings, and alerts associated with a warehouse. The employee must frequently travel to other sites for business.

WORK ENVIRONMENT:

The work environment characteristics described here are representative of those employee encounters while performing the essential functions of this job. While the job is generally performed in an enclosed office environment, the employee is occasionally exposed to wet and/or humid conditions, strong food-related smells, and outside weather conditions. The noise level in the office environment is typically quiet, but the employee will be occasionally exposed to loud noise levels (e.g., horns, fans).

TRAVEL REQUIRED: (select one)

No travel is required for this role.

This role supports hours of operations at the Houston Food Bank facilities, as necessary, and may require flexibility (e.g., times of disaster, community events, company events).

*Is legally able to work in the United States.

The foregoing statements describe the general purpose and essential job functions needed for this job and are not an exhaustive list of all responsibilities, working conditions, qualifications, and skills that may be needed.

Houston Food Bank (HFB) is an equal employment opportunity employer. We consider individuals for employment or promotion according to their skills, abilities, and experience. We believe that it is an essential part of the Company's overall commitment to attract, hire and develop a strong, talented, and diverse workforce.

HFB is committed to complying with all applicable laws prohibiting discrimination based on race, color, religious creed, age, national origin, ancestry, physical, mental or developmental disability, sex (which includes pregnancy, childbirth, breastfeeding, and medical conditions related to pregnancy), veteran status, military status, marital or registered domestic partnership status, medical condition (including cancer or genetic characteristics), genetic information, gender, gender identity, gender expression, sexual orientation, as well as any other category protected by federal, state or local laws.