Digital Marketing & Events Coordinator/Manager with 5 years of experience building and implementing B2B and B2C marketing strategies, driving brand awareness, optimizing user experience, lead generation and driving traffic through digital marketing practices.

Skills: Implementing Marketing Strategy, Develop Marketing plans and calendars, Branding, Email Marketing, CRM Implementation, Digital, Print and OOH Ad campaigns, Content Development, Budget Management, Graphic Design, SEO execution, Data analysis and reporting, Event Management of Webinars, Tradeshows, Stakeholder and External Agency Communications, Copywriting, Social Media Marketing

Software: Google Analytics, Google Ads, LinkedIn Ads, Salesforce, HubSpot Marketing Enterprise and Sales Enterprise, Qualified, AirTable, PhotoShop, InDesign, Microsoft Office

Industry Experience: Tech/IT Services, Telecom, Equipment Rentals, Oil & Gas, Renewable Energy, Communications, Construction, Special Events

Education: Bachelor’s Mass Communications and Media Studies

Responsibilities: The Marketing & Events Coordinator will be responsible for implementing B2B and B2C marketing strategies, driving brand awareness, optimizing user experience, lead gen and driving traffic using digital marketing best practices, execution on marketing campaigns, and cross-team coordination.

Assist in developing an annual Marketing and Communications Plan and Budget that supports the Company’s long-term strategic plan. Develop and maintain the company’s brand identity at both a corporate and product level, including planning, design, implementation, quality control, and IP protection with the Company's legal advisors.

Directly support sales via preparation, design, layout, and production of presentation materials.

The Coordinator will also be responsible for establishing relations with vendors and marketing agencies. Alongside the Marketing VP, they will also be responsible for evaluating the performance of campaigns, conducting regular market research and looking out for trends which can become an opportunity for the company.

The Marketing and Events Coordinator will also work with Stallion business unit leaders to identify and coordinate key events, execute the external off-site campaigns involving logistics management and operations, as well as schedule and manage online webinars. Prior to all events, they will create and implement a trade show lead generation and post-event tracking process to enable accurate measurement of ROI from trade show participation.