What does a Search Engine Marketing Senior Specialist Do?
Designs, iterates on, and administers search engine marketing campaigns to promote a product or brand and ensure an efficient, effective campaign. Analyzes data and runs testing to identify trends and create a more optimized campaign. Researches new techniques, trends, and technologies to drive search engine marketing strategy and decision-making. Uses knowledge and experience with search engine platforms' advertising analytics functions to gather useful information and run AB testing. Typically requires a bachelor's degree. Typically reports to a manager. Work is generally independent and col ...laborative in nature. Contributes to moderately complex aspects of a project. Typically requires 4-7 years of related experience.More Show Less
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