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Reporting to the Performance Materials & Technologies (PMT) Senior Director of Digital Marketing, the Senior Marketing Operations specialist supports the technical execution and implementation of our end-to-end Lead Management strategy for this line of business. Working both independently and through an internal agency of Marketing Automation and functional specialists, this role utilizes our primary systems, Marketo and Salesforce.com, to ensure that our lead generation programs and processes are operating at maximum efficiency. Responsibilities range from collaborating on email nurture campaigns, setting up campaign tracking, managing lead scoring, facilitating proper lead assignment, and reporting on lead and revenue performance.

The ideal candidate will have extensive experience with Marketing Automation and CRM systems and be familiar with popular enterprise Lead Management frameworks such as Sirius Decisions Demand Waterfall. Marketo and Salesforce.com experience is strongly preferred.

This is a great opportunity to join a fast moving, dynamic high performing team and help define our marketing operational standards moving forward.

CORE RESPONSIBILITIES

·Day-to-day management of the PMT lead generation process across end user and channel marketing activities, working with marketing teams in different regions.

·Work with key stakeholders to implement best practices for lead conversion and form optimization, database segmentation and optimization, email nurturing, retargeting integration, lead scoring and qualification, lead assignment, and other elements of the lead management process.

·Demonstrate business impact of Marketing activities (e.g. Return on Marketing Investment including: By business / by region KPIs such as MQL, SAL, SQL, Marketing Generated Pipeline, Marketing Generated Revenue for end user and channel activities).

·Work as a liaison between PMT Business functional resources and the centralized digital resources to ensure key stakeholders are working in alignment and implementing best practices to improve lead qualification processes

·Act as the first line of defense to diagnose any issues with the lead management process in Salesforce or Marketo and develop effective solutions.

·Participate in PMT-wide Marketing Operations projects to improve the processes and systems for the overall business.

·Act as an automation advocate for the PMT business and actively seek out automation opportunities.