Job Summary: Responsible for executing the general business operations of Hope Hospice’s Business Plan in the area of marketing and referral generation. Marketing and communication skills are used to promote Hope Hospice programs and services to maximize referrals through strategic activities and relationship building in the assigned service area. Utilizes discretion to advocate for the rights of present and future Hope Hospice patients.

Qualifications:

• Appropriate college degree or equivalent experience.

• Knowledge of the healthcare industry and hospice.

• Excellent interpersonal skills.

• Minimum of 2-3 years direct marketing experience in healthcare required.

• Able to identify and strategically pursue new opportunities.

• Demonstrates good problem-solving skills and time management (planning and scheduling visits)

• Experience in medical community education preferred.

• Excellent writing and oral presentation skills.

• Self-motivated, works well independently and dependable with a solid work ethic.

• Computer skills in word processing and Outlook programs.

• A proven relationship builder with outstanding customer service skills

• Knowledge and skills to utilize technology and social media.

• Ability to work as part of a team and highly adaptable.

Duties and Responsibilities:

A. Referrals and Relationship Building

• Makes personal contacts in a manner that continues to build relationships with current referral sources that maintains or increases number of referrals and admissions.

• Generates leads and develops relationships with appropriate new referrals sources that result in referrals and admissions.

• Documents regular activity reports, analyzing effectiveness of contacts made, strategies utilized and relative outcomes; other reports as assigned makes adjustments as needed.

• Identifies opportunities for sponsoring and participating in various community events, enhancing agency public relations and relationship building.

• Collects, documents, analyzes and communicates competitive activity and assists with the development and implementation of responsive strategies.

• Pro-actively seeks to engage and collaborate with referral sources to ensure satisfaction and quality.

• Engages with internal staff to ensure an excellent customer service experience.

B. Planning

• Develops quarterly and monthly strategic plans based on leadership direction and

territory needs/opportunities.

• Plans daily activities in an efficient, effective, and timely manner to meet priorities and objectives.

• Prioritizes and adjust daily activities based on business needs.

C. Tracking Systems

• Develops and maintains timely individual contact account records for existing referral sources, and potential new referral sources.

• Develops and maintains timely composite overview records of all referral sources.

• Implements processes to ensure consistency and follow up of referral sources.

D. Referral Sources

• Coordinates, promotes, develops, and gives presentations to appropriate referral source categories.

• Represents agency at community events to educate referral sources about services and programs.

• Identifies need for and assists with development of materials to be used for referral sources, events, and programs.

• Promotes, in a timely manner, the current promotions and campaigns, as identified by Hope Hospice and Leadership Team.

E. Liaison Activities

• Conduct Explanation of Benefits/Consultations, and completion of Admission Consent paperwork with patients/families/referral sources.

• Works closely with referral sources and staff to monitor client satisfaction and reports problems to the appropriate department for problem resolution and enhancement of customer service.

• Keeps abreast of referral source changes programs and services and effectively communicates this information to appropriate supervisory staff.

• Keeps agency aware of marketplace trends and assists with the development and implementation of effective agency responses.

• Serves as staff support at assigned public relations, special events and/or fundraising activities.

• Proactively engages in industry-related organizations, memberships, activities within assigned territory.

• Works closely with other staff to assist with establishing new service contracts and programs.

• Works closely with admission staff, updating them frequently on activities, to ensure smooth transition for new referral sources and to alleviate potential customer service problems.

• Assists with informing agency staff on a regular basis about new department programs and services.

• Continuous collaboration with the Clinical Teams.

• Assists and supports the development of collateral materials specific to target markets.

• Works with internal staff to collect competitive, referral source, and marketplace information.

G. General

• Supports philosophy and objectives of Hope Hospice.

• Maintains professional appearance, behavior, attitude, and integrity.

• Keeps abreast of and abide by policies and procedures of the agency.

• Maintains confidentiality and ethical behavior.

• Promotes a team approach through cooperation, mutual respect, flexibility, and dependability.

• Participates in appropriate meetings and activities.

• Reads materials and attend in-services, seminars or conventions as needed for professional growth.

• Keeps abreast of technology and latest developments to further develop presentation skills.

• Contributes to an atmosphere of excellence, mutual respect, and caring.

• Reliable means of transportation, valid Texas driver’s license, and automobile insurance.

• Performs other miscellaneous duties as assigned.

• Able to work evenings and weekends as necessary.

Working Conditions

The work environment characteristics described here are representative of those encountered by an employee in performing the essential functions of the position. Work is performed in a variety of situations to include occasional exposure to wet and/or humid conditions due to outside weather conditions, extensive amount of driving in all types of weather conditions, sometimes working in close quarters, and in all conditions, indoor environment in a variety of settings to include client’s place of business and a normal office setting when on the Hope Hospice premises. Must be flexible and able to work evenings and weekends on occasion. The position requires frequent standing, walking, stooping, sitting, reaching; extensive driving and the ability to occasionally lift and/or move up 40 lbs. required.

Travel

There is no anticipated overnight travel for this position. Local day travel is required.

Please note this job description has been designed to indicate the general nature and level of work performed by employees in this position. It is not designed to contain or to be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of the employee assigned to this job. Duties, responsibilities, and activities may change at any time with or without notice.