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Performance Marketing Manager
Sana Benefits Austin, TX
$89k-116k (estimate)
Full Time 11 Months Ago
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Sana Benefits is Hiring a Performance Marketing Manager Near Austin, TX

Our health system is broken, and it's a huge problem. Costs are rising out of control while the patient experience gets worse. At Sana, we're passionate about fixing this problem by bringing accessible and affordable health plans to small and medium businesses. We've built an innovative team with top talent from across the health insurance and tech industries to create engaging, modern plans for our clients. This allows our customers to offer competitive benefits packages while paying an average of 20% less than traditional plans.
Sana is looking for a PPC Manager to grow the pipeline of sales opportunities it produces through paid advertising platforms like Google, Facebook and LinkedIn. The right candidate will have several years of experience in B2B marketing, have a solid understanding of multiple paid platforms, and have experience working closely with a Sales organization to break revenue records each quarter. You love winning, have a positive attitude, and motivate those around you to do their best work.
The position is mostly remote with travel to a few team/company meetings per year.
What you will do
  • Manage Sana's campaigns across paid networks, including Google, Facebook, LinkedIn and Bing.
  • Own the revenue goals for your channels of focus. Meet and exceed those goals.
  • Collaborate with rest of Marketing team to execute on integrated marketing campaigns
  • Create "always-on" campaigns that drive increasing revenue volume at improving efficiencies.
  • Keyword research, keyword testing, negative keyword management
  • Audience testing and optimization
  • Ad copywriting, adhering to product marketing guidelines
  • Bidding method testing
  • Partner with other teams to develop display and video ads to test in market
  • Create and maintain a testing framework to always be improving performance of ads, ad groups, and campaigns
  • Create reporting that makes the results of your efforts clear to others across the company.
About you
  • 2 years of experience in paid media management, with at least 1 years in a B2B context
  • Deep experience in Google Ads and Facebook Ads platforms
  • You're always testing - copy, images, landing pages, bidding strategies, etc..
  • A very competitive self-starter. You dream about moving your numbers up and to the right. You hate losing.
  • You are analytical and a data-driven decision-maker.
  • You're a great teammate, and enjoy collaborating on integrated go-to-market strategies.
  • You are invigorated by, rather than anxious about, being the first person to do something at your company. Sana is a startup, and the Marketing team is in its early days. For the foreseeable future, you will spend much more time creating than optimizing.
Benefits
  • Competitive salary
  • Stock options in rapidly scaling startup
  • Flexible vacation
  • Medical, dental, and vision Insurance
  • 401(k) and HSA plans
  • Parental leave
  • Remote worker stipend
  • Wellness program
  • Opportunity for career growth
  • Dynamic start-up environment
About Sana
Sana is a modern health plan solution for small and medium businesses. We use a more efficient financing structure and integrated technology solutions to cut out wasteful spending and get members access to better quality care at lower cost. Founded in 2017, we are an experienced team of engineers, designers and health system operators. We have the financial backing of Silicon Valley venture firms and innovative reinsurance partners. If you are excited about building something new and being a part of fixing our broken healthcare system from the inside, please reach out!

Job Summary

JOB TYPE

Full Time

SALARY

$89k-116k (estimate)

POST DATE

05/21/2023

EXPIRATION DATE

05/25/2024

WEBSITE

sanabenefits.com

HEADQUARTERS

SAN FRANCISCO, CA

SIZE

100 - 200

FOUNDED

2017

CEO

WILLIAM CARVER YOUNG

REVENUE

<$5M

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About Sana Benefits

We know dealing with insurance carriers can be frustrating. Long hold-times on the phone for support, confusing benefits that leave you uncertain about your coverage and paperwork that would stump anyone. From providing simplified plans, to ensuring you pay an honest price, to prioritizing personalized customer service, Sana is on a mission to create a more human health plan that has your back every step of the way. Sana is hiring in Operations, Product, Engineering, Sales and more - APPLY TODAY! http://bit.ly/joinsana

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The job skills required for Performance Marketing Manager include Product Marketing, B2B, Advertising, Go To Market, Futures, etc. Having related job skills and expertise will give you an advantage when applying to be a Performance Marketing Manager. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Performance Marketing Manager. Select any job title you are interested in and start to search job requirements.

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The following is the career advancement route for Performance Marketing Manager positions, which can be used as a reference in future career path planning. As a Performance Marketing Manager, it can be promoted into senior positions as a Marketing Senior Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Performance Marketing Manager. You can explore the career advancement for a Performance Marketing Manager below and select your interested title to get hiring information.

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If you are interested in becoming a Performance Marketing Manager, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Performance Marketing Manager for your reference.

Step 1: Understand the job description and responsibilities of an Accountant.

Quotes from people on Performance Marketing Manager job description and responsibilities

The Performance Marketing Manager drives the marketing department’s commercial performance through systematic campaign-specific results and overall measurement.

03/26/2022: Troy, NY

The Performance Marketing Manager also manages high quality acquisition programs, campaigns, and activities across the business’s online platforms.

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Manage Social Media advertising using performance goals that drive new user adoption.

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Marketing managers work with many different forms of media, from more traditional newspapers and billboards to digital advertising and social platforms.

02/17/2022: Somerset, NJ

Marketing managers also find ways to build relationships outside of organizations.

03/16/2022: Longview, TX

Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.

Career tips from people on Performance Marketing Manager jobs

Learn How Email Marketing Works.

02/10/2022: Paramus, NJ

Learn How to Use Data Analysis / Reporting tools.

02/18/2022: Santa Maria, CA

Organize content marketing campaigns.

02/01/2022: Olympia, WA

Get a good grasp on email marketing.

04/01/2022: Rapid City, SD

Marketing communications strategy.

03/26/2022: Springfield, MA

Step 3: View the best colleges and universities for Performance Marketing Manager.

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