Online Business Manager

Job Description:

This company makes the world a safer, more secure place. They manufacturer a line of security products, that is sold to dealer partners serving customers in markets all over the US. Additionally, they sell directly to end consumers, businesses and government entities through their direct-to-consumer line of products. They operate in a competitive space but want to add a key team member to help them execute their online business at an exceptional level.

The Digital Marketing Manager is a key member of the marketing team but will work cross-functionally within the organization to prioritize, manage and execute ensuring they are delivering an excellent customer experience on their online properties. This role will ensure that the company is operating at a high level with online marketing and merchandising efforts to drive revenue and to support their internal sales teams.

Responsibilities include:

Operations

• Project Management - Layout plans and work with the entire team to ensure that everyone is 'checking the right boxes' and progress is being made to meet the goals of the business.
• Implement strategic direction by creating, applying and enforcing established operational processes.
• Manage the day-to-day online business operations
  • Email marketing - (Platform - Bronto / TBD)
    • Create and send emails.
    • Provide metrics and statistics around email sends and performance.
    • Develop and implement testing methodology to optimize open rates, clickthrough and conversions
  • Product Onboarding - (Platform - Magento and NetSuite)
    • Own the online onboarding process for products
    • Clearly communicate status by maintaining a cross-functional shared on-boarding calendar.
    • Apply written product content in Magento utilizing HTML
    • Create, add, and manage online product images in Magento and NetSuite
    • Work cross-functionally to ensure proper product resources - images, content, manuals - are ready to support the onboarding process
    • Utilize manufacturer data to apply product specifications online following established naming conventions.
    • Add supporting resources online including slicks, manuals, Quick Start Guides, Software, Firmware, and Videos.

Project Management

• Manage workload and projects according to business goals and priorities.
• Take initiative and make project decisions without tons of guidance
• Manage the details, checking everything for readiness and accuracy
• Communicate status of all projects and current priority list; raise any concerns or issues before they become major blockers

People

• Maintain fluent working relationships with all marketing and cross functional teams
• Make sure things happen on time, Keep people on track with established priorities for project readiness

Education and Experience

• Bachelor's degree preferred
• Experience in online and e-commerce space, business analytics, requirements gathering, and reporting
• Experience with online technologies a plus
• Fundamental understanding of HTML/CSS
• Strong project management skills, including the ability to successfully manage multiple projects simultaneously while maintaining attention to detail
• Good knowledge of Microsoft Office products
• Must perform well under deadlines and pressure

To succeed, you will have the following skills & competencies:

• Experience with Operations Management
• VERY strong communication skills
• VERY strong organizational skills
• Thick skin and ability to take and give direct feedback
• Takes initiative to solve problems BEFORE asked
• Experience working with cross-functional teams
• Experience with marketing is a plus but not required