The Senior Product Marketing Manager with Manhattan Associates is an integral part of our marketing team. This individual will be responsible to craft the messaging and positioning for Manhattan solutions. The successful candidate will grasp and translate technical capabilities into business benefits, developing engaging marketing programs that will reach the target audience for each product and inspire an increase in sales revenue.

Principal Duties and Responsibilities:

• • Closely collaborate with other members of the product marketing, field marketing, and shared services to ensure common go-to-market themes, sales enablement processes, and launches of our offerings.
  • Develop product positioning and messaging to differentiate Manhattan solutions in the market.
  • Communicate the value proposition of Manhattan solutions to the sales team and develop sales tools to support the selling of Manhattan solutions.
  • Collaborate with product management and ensure solutions and marketing plans align with market directions and support the roadmaps and releases of our offerings
  • Create product-specific launch materials, collateral and messaging platforms. Coordinate with other members of the marketing team to ensure Brand consistency and connection across product lines.
  • Guide the marketing team to generate strong momentum ahead of new product/brand launches.
  • Monitor and assess market and competitive trends, and customer needs.
  • Develop materials to support the sales team competitive analysis, product positioning and market trends across all market segments.
  • Build and oversee the development and execution of marketing strategies, launch plans, and materials for new solutions/products.
  • Work with customer facing teams to develop personas and content programs that elevate our position. Champion Manhattan solutions both internally and externally.

MINIMUM REQUIREMENTS :

• • Minimum of 8 years of experience in product marketing, product management or marketing strategies in B2B supply chain software/technology/consulting industry required.
  • Proven experience with creating, executing innovative and targeted marketing programs that generate results.
  • Skilled at evaluating and presenting market and customer requirements, competitive situations, and overall market trends
  • Combination of vision, strategic thinking, and pragmatism, encompassing both solid strategic product marketing abilities and direct tactical involvement
  • Strong ability to extract the differentiating capabilities to position solutions, drive brand awareness and capture market demand.
  • Confidence and the ability to maintain a strong network of internal relationships and a visible profile within the business.
  • Ability to influence and engage peers within the marketing, sales and product organizations.
  • Demonstrated ability to think strategically and analytically, and make sound decisions quickly and efficiently
  • Innovative thinker, with a track record for translating strategic thinking into action plans and output.
  • Exceptional written, oral, and executive presentation skills.
  • Domain marketing experience and understanding in supply chain planning, supply chain execution or omnichannel commerce is preferred.
  • Solution marketing experience in point of sale, order management, store inventory and fulfillment and customer relationship management products is preferred.

Scope of Impact/Degree of Independence:

• • Assists leadership to build strong relationships between product and marketing teams and contributes in defining organizational goals and strategic plans.
  • Partners well with sales and other members of the marketing team.
  • Contributes actively to the success of a functional area.

Problem Complexity/Decision Making Authority

• • Works on complex issues where analysis of situations or data requires an in-depth knowledge of the company.
  • Contributes as an active team member to assist development of strategy and direction for functional area.

Client Relationship Skills

• • Interacts internally and externally with executive level management.
  • Influences decision makers internally and externally.

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