Title of Position: Product Marketing Manager II

Organizational Relationship: Reports to VP Marketing

Job Family: Marketing

Managerial Responsibilities: None

Classification: Exempt / Full-Time

GENERAL SUMMARY:

The Product Marketing Manager II is responsible for developing and executing strategic marketing plans that drive the success of our products in the market. They will collaborate cross-functionally with product management, sales, marketing, customer success, partnerships and other teams to ensure our products meet market demands and achieve maximum impact. This role will be dedicated to the provider vertical within Dental industry.

DUTIES & RESPONSIBILITIES:

• Develop and execute comprehensive product marketing strategies to successfully bring products and features to market
• Collaborate with cross-functional teams, including product management, sales, and marketing, to position product features, benefits, and target audiences.
• Create compelling product messaging that effectively communicates the value proposition to customers and differentiates the startup from competitors.
• Conduct market research and competitive analysis to identify market trends, customer needs, and emerging opportunities, informing product development and marketing strategies.
• Work closely with the sales team & revenue operations to develop sales tools, training materials, and go-to-market plans to support product launches and ongoing sales efforts.
• Define and track key performance indicators (KPIs) across our customer base to drive deeper product adoption and utilization.
• Collaborate with the content marketing team to create content that aligns with the product marketing strategy, such as blog posts, case studies, and product videos.
• Stay updated on industry trends, customer feedback, and competitor activities to adapt and refine product marketing strategies accordingly.
• Build a lifecycle program that spans the 360 customer journey and incorporates upsell and cross-sell strategies
• Responsible for creating channel partnership marketing programs to support all payer partners.

PHYSICAL DEMAND:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to sit; use hands to finger, handle, or feel; reach with hands and arms and talk or hear. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.

WORK ENVIRONMENT:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate.

SECURITY ROLE / RESPONSIBILITY:

• Protected Health Information (“PHI”): This position may have access to and be responsible for the security of PHI/PI on an incidental basis.
• Human Resource Information: This position may have access to and be responsible for the security of information including salary, insurance, reviews, resumes.
• Financial Admin: This position may have access to and be responsible for the security of financial administrative accounts and corporate accounts.
• Application Admin: This position may have access to and be responsible for securely administering user access to corporate applications.

EDUCATION, KNOWLEDGE, SKILLS & ABILITIES:

• Bachelors Degree in Marketing, or equivalent experience
• An interest in growing with an early-stage, high-growth company – preferred experience with a Private Equity backed SaaS organization
• A minimum of 2 years of relevant product marketing experience (within B2B SaaS strongly preferred)
• Strong problem solving and creative skills and the ability to exercise sound judgment and make decisions based on accurate and timely analyses.
• High level of integrity and dependability with a strong sense of urgency and results-orientation.
• Excellent communication skills and strategies to bring product knowledge to life.
• Candidates with a desire to to be the best at their craft and always go above and beyond, and those who take pride in their work, are preferred.
• English fluency. Spanish, French, or other foreign language proficiency is a plus, but not a requirement

Vyne provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetics, or veteran status. In addition to federal law requirements, Vyne follows applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.