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Cengage Group
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Marketing Manager
Derby City Gaming Louisville, KY
$93k-121k (estimate)
Full Time | Sports & Recreation 0 Months Ago
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Derby City Gaming is Hiring a Marketing Manager Near Louisville, KY

SPECIFIC DUTIES AND RESPONSIBILITIES

  • Assists in the development, implementation, and management of annual business plans that identify potential revenue opportunities, expense savings and describes marketing programs and services that will attain acceptable levels of revenue.
  • Determines financial effectiveness of programs and manages property marketing expenses to budget. Analyzes cost and revenue reports for areas of responsibility and recommends actions to be taken.
  • Determines financial effectiveness of programs and manages casino marketing expenses to budget. Analyzes cost and revenue reports for areas of responsibility and recommends actions to be taken.
  • Supports the senior director in assessing and developing reinvestment (direct mail etc.) strategy and is the point of contact for the advertising agency and any related contractors.
  • Leads the development and implementation of all promotions and events including New Member programming, drawings, giveaways, parties, special events, tournaments, and more. In addition, assesses the effectiveness of all promotions and events. This position also supports the player development initiatives where applicable.
  • Determines financial effectiveness of programs and manages casino marketing expenses to budget. Analyzes cost and revenue reports for areas of responsibility and recommends actions to be taken.
  • Create SOPS for all departmental processes.
  • Plan and manage Group Sales initiatives.
  • Corresponds with guests to maintain good relationships; coaches team members to develop positive, service-oriented relationships with guests.
  • Implements, maintains and measures hosts new business, retention, and reactivation efforts.
  • Adheres to regulatory, departmental, and company policies in an ethical manner and endorses business objectives, ethics and values of the company and property.
  • Other duties as assigned.

STANDARDS OF PERFORMANCE

  • Management abilities demonstrated in managing assigned duties.
  • Maintain interpersonal working relationships among personnel and the public.
  • Serves as a leader for team members while fostering teamwork, positive morale, motivation, and open communication.
  • Excellent oral and written communication skills.
  • Willingness to assume overall responsibility relative to the performance of the position.
  • Available to work when needed, including weekends, holidays, and nights.

EDUCATION, TRAINING, AND EXPERIENCE

  • At least seven years of experience in the gaming industry with at least three years at a managerial or supervisory level in Marketing or Player Development preferred
  • Ability to obtain and maintain a valid racing license.

#DCG

Job Summary

JOB TYPE

Full Time

INDUSTRY

Sports & Recreation

SALARY

$93k-121k (estimate)

POST DATE

05/19/2023

EXPIRATION DATE

05/13/2024

WEBSITE

derbycitygaming.com

HEADQUARTERS

LOUISVILLE, KY

SIZE

200 - 500

FOUNDED

2018

CEO

PATRICK DUGGAN

REVENUE

$10M - $50M

INDUSTRY

Sports & Recreation

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About Derby City Gaming

Derby City Gaming is owned by Churchill Downs Incorporated (NASDAQ: CHDN) (CDI). CDI broke ground December 20, 2017, on its $60 million state-of-the-art historical racing machine (HRM) facility in Louisville, Kentucky. Derby City Gaming will create an estimated 400 new jobs for the local economy, including 250 construction jobs and 150 full- and part-time jobs to operate and manage the facility. Derby City is projected to open early fall 2018 and will feature approximately 900 state-of-the-art historical racing machines, two casual dining areas, a center bar with large televisions and seating ...for 50, a horse racing simulcast wagering area, and a players club reward center offering special perks and benefits. It will also offer both non-smoking and smoking options - with the main gaming area as the smoke-free environment and the easily accessible outdoor covered gaming area designed specifically for guests who enjoy smoking. More
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The job skills required for Marketing Manager include Initiative, Advertising, Written Communication, etc. Having related job skills and expertise will give you an advantage when applying to be a Marketing Manager. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Marketing Manager. Select any job title you are interested in and start to search job requirements.

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The following is the career advancement route for Marketing Manager positions, which can be used as a reference in future career path planning. As a Marketing Manager, it can be promoted into senior positions as a Marketing Senior Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Marketing Manager. You can explore the career advancement for a Marketing Manager below and select your interested title to get hiring information.

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If you are interested in becoming a Marketing Manager, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Marketing Manager for your reference.

Step 1: Understand the job description and responsibilities of an Accountant.

Quotes from people on Marketing Manager job description and responsibilities

Provide reports and analysis of marketing activities to senior managers and board of directors.

01/18/2022: Little Rock, AR

Develop and activate marketing campaigns dedicated to driving brand awareness and consideration with new customer audiences.

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Direct the hiring, training, and performance evaluations of marketing staff and oversee their daily activities.

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Drive the utilisation of Marketing Development Fund and work on constant program optimisation (like budget, performance metrics, program elements etc.).

01/05/2022: Galveston, TX

The outdoor marketing manager will ensure toolkit sufficiency for all relevant campaigns and make sure these tools are efficiently distributed.

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Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.

Career tips from people on Marketing Manager jobs

Extensive experience with practices and techniques related to traditional and digital marketing within the retail landscape.

12/20/2021: Virginia Beach, VA

Work with creative teams on developing compelling and engaging content across all marketing channels for a cohesive look and feel.

02/21/2022: Chicago, IL

Successful candidates will have a deep knowledge of experiential marketing and project management experience.

12/27/2021: Huntington, WV

A marketing manager needs leadership abilities and excellent project management skills to lead their team.

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Along with being able to provide feedback, marketing managers need to be able to accept feedback calmly and without getting angry.

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Step 3: View the best colleges and universities for Marketing Manager.

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