Description

Dan-O’s Seasoning is looking for a results driven media activation manager who will be responsible for maximizing results across Paid Search, Social, Programmatic, Retail Media and other paid channels to drive the customer journey from awareness to conversion.

Requirements

Key Responsibilities:

• Develop strategic tactical plans aligned with broader marketing objectives
• Execute campaign setup across various platforms including Google, Meta, Amazon, Tik Tok, Retail Media Networks and other channels
• Continuously optimize performance of campaigns to reach maximum efficiency and KPIs
• Develop measurement plans and share out campaign performance to key stakeholders
• Maintain vendor relationships with advertising contacts with priority media partners and retailers
• Develop test and learn strategies on emerging platforms
• Activate customer data across paid platforms
• Consult eCommerce team on enhancements to tech stack and data to effectively activate and measure campaign performance

Qualifications:

• Bachelor's degree in Advertising, Marketing, Communications or related field; or relevant industry experience
• A minimum of 3 years of agency experience preferred
• Proficient working with Meta, Google and other media platforms
• Familiarity with Amazon advertising and retail media networks preferred
• Self-motivated with a strong drive for results and intellectual curiosity

This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments. All duties and responsibilities are essential functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities. To perform this job successfully, the incumbents will possess the skills, aptitudes, and abilities to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health or safety of themselves or others. The requirements listed in this document are the minimum levels of knowledge, skills, or abilities. This document does not create an employment contract, implied or otherwise, other than an “at will” relationship.