368 Director, Product Marketing Jobs in New York, NY
adMarketplace is Hiring a Director, Product Marketing Near New York, NY
The Role
We are seeking an exceptional Director of Product Marketing with a strong background in B2B marketing and a proven track record in launching new products and features. This individual will play a pivotal role in defining and executing the go-to-market strategy for our advertising and publisher products. The ideal candidate will have an understanding of the online advertising landscape and will leverage their expertise to drive growth and innovation within our product lines. This role will report into the SVP of Marketing.
What You’ll Do
- Define and execute go-to-market strategies and product positioning for our advertising and publisher products.
- Assess our market, understand the competitive landscape, our unique differentiation, and how to position adMarketplace to our audience, identity and measurement products to new and existing customers.
- Ensure our messaging across all marketing channels, customer touchpoints is consistent, compelling, and effective.
- Work cross-functionally with sales, bd, product, and client services teams to drive conversion, product adoption and revenue growth.
- Create and execute compelling product messaging that resonates with our target audience and differentiates our products in the market.
- Ensure the successful launch of new products and capabilities to our customers, leading to high quality testing groups and net new leads.
- Collaborate with the product team on roadmap development and launching new features.
- Update and build out personas and buyer journeys for advertising and publisher sides.
- Track, measure, and report on product marketing effectiveness metrics to inform strategic planning and decision-making.
- Manage, mentor, and grow direct reports.
Qualifications
- 6 years of related work experience, with a minimum of 5 years in product marketing in a startup environment.
- Experience working on a marketing team as the only product marketing function
- Demonstrated expertise in advertising or related industry.
- Exceptional understanding of product marketing techniques and methods.
- Proven ability to work cross-functionally with product, sales, and marketing teams.
- Excellent communication and interpersonal skills.
- Motivated self-starter with the ability to lead, manage, and execute.
- Strong analytical and project management skills.
- Ability to thrive in a fast-paced, dynamic environment.
*Compensation Range: $150,000 - $180,000
#LI-Onsite
Job Summary
Full Time
Business Services
$195k-248k (estimate)
02/29/2024
04/29/2024
admarketplace.com
NEW YORK, NY
25 - 50
2000
JAMES HILL
$10M - $50M
Business Services
Related Companies
About adMarketplace
adMarketplace is the leader in people-first search advertising. We improve the search experience by connecting people with relevant brands at the moment they express intent, while protecting their privacy.
The job skills required for Director, Product Marketing include Product Marketing, Go To Market, B2B, Go-to-Market Strategy, Sales and Marketing, Project Management, etc. Having related job skills and expertise will give you an advantage when applying to be a Director, Product Marketing. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Director, Product Marketing. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Director, Product Marketing positions, which can be used as a reference in future career path planning. As a Director, Product Marketing, it can be promoted into senior positions as a Marketing Director, Senior that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Director, Product Marketing. You can explore the career advancement for a Director, Product Marketing below and select your interested title to get hiring information.
If you are interested in becoming a Director Product Marketing, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Director Product Marketing for your reference.
Step 1: Understand the job description and responsibilities of an Accountant.
Quotes from people on Director Product Marketing job description and responsibilities
Support sales and market through sales tools, training and market expertise to ensure their ability to effectively position and sell products.
03/28/2022: Duluth, MN
The product manager will collaborate with product marketing to clearly articulate the features and benefits to the market.
04/25/2022: Paramus, NJ
Product Marketing Managers call on a wide range of skills and have a broad set of business and marketing experiences to call on.
04/28/2022: New Britain, CT
The product marketing manager uses the product strategy (along with the established overall marketing strategy) to create the go-to-market strategy.
05/21/2022: Las Vegas, NV
Product marketing managers are responsible for developing effective marketing strategies and plans to communicate the features and benefits of new products to customers.
05/01/2022: Chillicothe, OH
Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.
Career tips from people on Director Product Marketing jobs
Create clear standards for quality management.
03/19/2022: Appleton, WI
Empathy & the ability to connect with customers on different levels.
04/04/2022: Des Moines, IA
Strategic planning & business skills.
05/31/2022: Long Beach, CA
Reporting on product marketing success.
04/19/2022: Rochester, MN
Seek out opportunities to become a role model or mentor.
04/26/2022: Idaho Falls, ID
Step 3: View the best colleges and universities for Director Product Marketing.
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