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Product Marketing Manager
Leaf Home New York, NY
$118k-149k (estimate)
Full Time | IT Outsourcing & Consulting 1 Month Ago
Save

Leaf Home is Hiring a Product Marketing Manager Near New York, NY

At Leaf Home, people are at the heart of everything we do, and we’ve crafted a team of the very best to ensure we make a difference. Our brands, including LeafFilter Gutter Protection, Leaf Home Water Solutions, Leaf Home Safety Solutions, and Leaf Home Enhancements, invest in our commitment to make each home safer and more livable. In addition to serving our customers, Leaf Home strives to build a welcoming and inclusive workplace. We are proud to be a certified Great Place to Work® as well as a multi-recipient of Top Workplaces. From free benefits to people-focused committees like the Women’s Committee, Diversity & Inclusion Committee, and VetConnect, we are dedicated to making Leaf Home a great place to work every day… because who doesn’t want a job they can look forward to? Come grow your career with us!

  • Big company with a family-owned feel – YOU are important to us, and we’ve built a culture you’ll love.
  • Recognized as a top Ohio and US workplace by The Plain Dealer, Energage, and Great Place to Work®.
  • Job security – we have locations throughout the U.S. and Canada, and we’re not done growing!
  • Inclusion, sustainability, and reliability are at the core of our culture
  • Veterans' resources available to help transitioning service members find a new rhythm.
  • Dedicated to providing resources and encouragement for employee growth

Position Summary:

The Marketing Manager will support the planning and execution of strategy that builds preference for assigned brands and product verticals within the Leaf Home Solutions family. Develop, execute, analyze and track marketing strategies that drive awareness and engagement with target consumer groups. Typically done through our integrated marketing plan such as traditional and digital media, lead generation campaigns, retail/co-op advertising, in-store communication, fixture development, promotions, pricing and sales team training.

Essential Duties and Responsibilities:

  • Expertly understand the competitive landscape and how competitors are positioned in the marketplace
  • Market intelligence expertise on buyer demographics and key buying criteria
  • Collaborate with product management to identify opportunities to differentiate and grow the business through product innovation
  • Collaborate with product management and marketing communications to develop product positioning and messaging that resonates with target buyer personas
  • Work with the Marketing Science team to understand and codify the customer journey, including where the customer gets information and the who, what, when and why behind decisions they make
  • Drive innovation in sales and marketing processes based on learnings
  • Assist in the development of marketing plans for assigned products and verticals
  • Plan and manage cross-functional launch of net-new products and new releases of existing products
  • Understand and support direct to consumer sales channel
  • Performs other duties as assigned by supervisor.

Experience and Minimum Qualifications:

  • Bachelor’s Degree preferred, or equivalent combination of education, training, and experience.
  • 5 years of experience in related direct to consumer product marketing roles
  • Self-motivated, analytical, and results oriented marketer with the skills to plan, prioritize, guide, and coordinate with internal and external teams.
  • Data-driven and able to distill data from multiple sources into a cogent narrative that drives alignment and action across the organization
  • Ability to juggle various work activities and shift their attention from one task to another to meet the demands of different stakeholders without “dropping the ball”.
  • Ability to thrive in a fast-paced, high-energy, team-oriented environment and have a “roll up your sleeves” and “today not tomorrow” mentality.
  • Apply active listening skills through the ability to comprehend information presented and respond thoughtfully.
  • Detail-oriented and can focus on the task at hand, no matter how minute, by finding the most efficient and effective pathway to completion.
  • Excellent verbal and written communication skills are required for communicating with internal and external parties in a manner that is both articulate and professional.
  • Ability to logically connect ideas, scrutinize and evaluate arguments, find inconsistencies and errors in work, solve complex problems, and engage in reflection.
  • Ability to provide timely and empathetic help through in-person, phone, email, and social media avenues that keeps the co-worker or customer’s needs at the forefront of every interaction.
  • Ability to communicate effectively, to recognize, understand, and manage one’s own emotions as well as others, and foster positive working relationships across all levels of the organization.
  • Holding oneself responsible and being self-driven in accomplishing business goals, adhering to policies and being responsible for one’s own actions, performance, and decisions.
  • Proficiency using Microsoft Office Suite (Outlook, Word, Excel, PowerPoint, Project, and/or Access).
  • Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status).

Preferred Knowledge, Skills, Abilities or Certifications:

  • Specific experience in the home services category
  • Loves to geek-out with product leadership about technical innovation

Travel Requirements:

  • Occasional overnight travel required.

Overtime/Additional Hours Requirements:

  • Additional Hours May Be Required (Exempt Positions)

Physical Requirements

  • Normal Office Environment
  • Indoor work in a climate-controlled environment.
  • Sedentary work. Exerting up to 10 pounds of force occasionally and/or negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time.

Are We Your Company?

Focused On Growth Leaf Home is dominating the home improvement industry as we continue to grow. We work hard and play harder. For us, we strive to be better than the best and we want you to join in our success! With offices across the U.S. and Canada, our team is diverse and strong. From marketing to sales, installation, and service, we have the best team, right along with the best home solutions. We are committed to our employees’ growth, which we demonstrate by:

  • Innovating, Always: Leaf is focused on providing cutting edge solutions, both for employees and customers
  • Partnering With Our Customers: Building strong and trusted relationships is at the core of everything we do
  • Empowering Employees: Our brand begins and ends with our people, and we provide opportunities for growth and success in a supportive environment
  • Supporting Our Communities: Home is where the heart is, and we in turn strive to give back to the communities that our customers and employees call home

What do we offer?

  • Industry-leading compensation package
  • Fully paid Medical, Dental, and Vision benefits after 90 days
  • 401k Savings Plan
  • Paid Time Off, Comprehensive Health, Wellbeing, and Financial Wellness Programs
  • Childcare benefits to support families
  • Endless opportunity for growth and advancement. Just ask our current employees!

Other perks you need to know about:

  • Employee assistance program – get 24/7 support in areas including legal, financial planning, and counseling.
  • Employee discount marketplace – enjoy discounts on thousands of products, from cars to local attractions.
  • Gym membership compensation – your insurance will help cover the cost of your gym membership!
  • Groups like Vet Connect & the Women’s Committee to help you get involved and to provide resources for your success

Leaf Home Awards and Accolades: Leaf Home has been recognized as a top workplace by The Plain Dealer, is a multi-year recipient of Top Workplaces USA by Energage, and has been Certified™ by Great Place to Work®. A few of our brands have also earned accolades, including:

  • LeafFilter and Leaf Home Safety Solutions have ranked on the annual Remodeling 550 list
  • Leaf Home, LeafFilter, and Leaf Home Safety Solutions have been recognized on Qualified Remodeler magazine’s Top 500 list
  • Leaf Home is a Smart Culture Awards honoree for its employee-focused culture
  • Leaf Home is recognized as a growth leader on both the Inc. 5000 and Inc. 5000 Regionals: Midwest lists

For a full list of awards earned by our brands, please visit www.leafhome.com/press/.

Diversity and Inclusion Statement

Leaf Home Solutions is committed to creating a diverse environment and is proud to be an equal opportunity employer. We strive to create an environment that embraces differences and fosters inclusion.

Equal Opportunity Statement

Leaf Home Solutions will recruit, hire, train, and promote persons in all job titles without regard to race, color, ancestry, national origin, gender identity or expression, sexual orientation, marital status, religion, age, results of genetic testing, veteran status, or physical/mental disability (except where the disability prevents the individual from being able to perform the essential functions of the job and cannot be reasonably accommodated in full compliance with the law).

Job Summary

JOB TYPE

Full Time

INDUSTRY

IT Outsourcing & Consulting

SALARY

$118k-149k (estimate)

POST DATE

03/20/2024

EXPIRATION DATE

05/18/2024

WEBSITE

leafhome.com

HEADQUARTERS

Hudson, OH

SIZE

100 - 200

INDUSTRY

IT Outsourcing & Consulting

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