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About Us
CipherHealth is an award-winning digital patient engagement company committed to enhancing communication and coordination throughout the care continuum. Since 2009, CipherHealth has helped define the patient engagement category, delivering groundbreaking tools and superior services to help health systems deliver patient-centric, quality care that improves clinical outcomes, drives operational efficiency, and creates sustainable financial value through a full suite of communications solutions.
CipherHealth’s automated, scalable platform empowers healthcare organizations to drive meaningful conversations among patients, provider staff and caregivers, regardless of care setting, thereby achieving new standards for patient care and accelerating the digital transformation of the industry.
Product Marketing Manager
Product Marketing serves as glue that binds our product strategy with our go-to-market approaches in order to drive success and exceed our growth targets across sales and customer marketing.
As Product Marketing Manager, your primary objective is to drive awareness and growth of CipherHealth across our key segments by devising and executing targeted campaigns in alignment with Growth Marketing. You will contribute to a variety of marketing initiatives, including product launches, growth campaigns, sales enablement, and branding. With equal parts Product Marketer and Storyteller, you will help develop the positioning, messaging, and go-to-market strategies for our solutions by building a compelling narrative that will resonate with our primary customer groups and differentiate CipherHealth from the competition.
Reporting into the Director, Product Marketing, you will be an essential part of the marketing team and collaborate regularly with our product, sales, clinical and customer success teams to ensure proper product/market fit for our solutions in a dynamic market. You’ll play a critical role in building the go-to-market strategies for our products and positioning our products in simple, compelling and convincing ways to differentiate us in the market.
A key aspect of this role is the ability to think outside the box and create new and interesting ways to reach potential clients and keep current customers engaged. The ideal candidate is highly organized, extremely detail-oriented, passionate about his/her work, and a self-starter. The ideal candidate understands how to analyze and understand key market segments, elicit customer insights, identify new areas of opportunity and develop innovative strategies for increased market penetration and expansion.
Key Responsibilities
Requirements
Nice-to-Haves
Don’t meet every single requirement?
At CipherHealth, we believe every candidate is unique and are dedicated to building an inclusive workplace. If your past experience doesn’t align with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate!
You will never be asked to conduct a text message interview, submit payment or share financial information to participate in our interview process. All emails from CipherHealth will come from "@cipherhealth.com" email addresses. Any emails from other email addresses are scams. If you suspect that you've been contacted by a scammer, we recommend you cease all communication and contact the FBI Internet Crime Complaint Center. If you'd like to verify the legitimacy of an email you've received from CipherHealth recruiting, forward it to careers@cipherhealth.com.
How We Invest In You
Full Time
$145k-184k (estimate)
04/05/2024
04/28/2024
cipherhealth.com
SAN FRANCISCO, CA
100 - 200
2009
Private
$10M - $50M
CipherHealth is a healthcare technology platform that provides patient engagement, care coordination and communication solutions for hospitals.
The job skills required for Product Marketing Manager include Go To Market, Initiative, Product Marketing, Verbal Communication, Product Management, etc. Having related job skills and expertise will give you an advantage when applying to be a Product Marketing Manager. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Product Marketing Manager. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Product Marketing Manager positions, which can be used as a reference in future career path planning. As a Product Marketing Manager, it can be promoted into senior positions as a Category Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Product Marketing Manager. You can explore the career advancement for a Product Marketing Manager below and select your interested title to get hiring information.