Description

JOB SUMMARY: Experienced in the commercial real estate industry, retail, or other similar field, the Vice President of Marketing will develop and execute a comprehensive marketing strategy while managing various marketing verticals to ensure that SRS’ marketing drives additional sales in an efficient and effective way, while building the brand to assist with new business acquisition and talent recruitment.

REPORTS TO Chief Marketing Officer

ESSENTIAL DUTIES AND RESPONSIBILITIES:

Marketing Initiatives

· Manage the day-to-day functions of the marketing department to include performance management and hiring/firing.

· Provide strategic direction, guidance and leadership to oversee corporate and field level marketing initiatives. The role includes managing and coordinating marketing and creative initiatives.

· Implement, review and optimize marketing campaigns which may include advertising, websites, social media and content marketing campaigns, events, and PR for the company to support business development goals.

· Drive consistency and quality of messaging across all channels.

· Develop annual marketing budget and approve expenses.

· Define and track KPIs (Key Performance Indicators) while ensuring marketing programs are optimized to meet or exceed targeted benchmarks. Deliver recommendations to the business based on KPI results to continually improve performance.

· Maintain a system to track performance of each marketing source. Monitor the cost- effectiveness of marketing related expenditures.

· Continually chase and evaluate best-in-class tools that will reinforce SRS’ efforts and distinguish the organization from the competition.

· Develop a strategy to manage and consistently strengthen the corporate brand, collateral, graphic design, and creative assets.

Business Development Support

· Work closely with operations and sales teams to collaborate on sales and lead generation strategies.

· Provide strategic direction on time-sensitive pitch presentations and RFP responses. Set up and participate in practice pitches, attend new pitches, and regularly refine and evaluate the preparation process to ensure continual improvement.

· Gather customer, competition, and market intelligence to support new initiatives.

Team Management

· Develop, lead, and manage additional team members including Director of Communications, Creative Director, Director of Events, Corporate Field Support, and provide guidance and training to local field marketing teams.

· Lead standing corporate and field marketing meetings, calls, and training sessions.

COMPETENCIES:

· Planning and Organizing – A love for structure, processes, data, and tooling because of their ability to positively affect performance, efficiency, and efficacy. Ability to establish course of action to accomplish goals, develop plans for achieving results, orchestrate multiple activities at once to accomplish goals, use resources effectively and efficiently, measure performance against goals, and evaluate results.

· Critical Thinking - Take initiative and not be afraid to fail, learn from mistakes, adjust, and try new things. Possess a vision to incorporate ideas into strategies.

· Creativity - Can utilize innovation and creativity to create new strategies that attract customers and succeed over the competition

· Teamwork - Able to work in a team atmosphere, providing support to other departments as necessary, and work collaboratively with stakeholders to understand their needs and build a campaign and analytics roadmap that drives the business forward.

· Adaptability – Able to recognize trends and stay ahead of them. Can maintain effectiveness in varying environments, tasks and responsibilities, and with various types of people.

· Drive for Results – Can be counted on to exceed goals, bottom line oriented, pushes self and others for results.

· Dealing with Ambiguity - Can effectively cope with change, shift gears comfortably, decide and act without having the total picture, and can comfortably handle risk and uncertainty.

· Problem Solving – Able to use rigorous logic and methods to solve difficult problems with effective solutions, looks beyond the obvious and doesn’t stop at the first answers.

· Time Management – Uses his/her time effectively and efficiently; concentrates efforts on the more important priorities; can attend to a broader range of activities; completes work in a timely manner, even under tight deadlines and pressure.

· Technology – Obsesses over data, understands how (and which) technology platforms enable smarter marketing, and can track

the details that make a campaign a success. Takes pro-active approach to learning new software programs to improve efficiency and presentations, as well as continuously enhancing existing skills.

Requirements

QUALIFICATIONS:

· Bachelor's degree in Marketing or a related field

· Minimum 3-5 years of experience in commercial real estate preferred with 10 years of marketing, communication, or equivalent 

experience

· Ability to meet deadlines, prioritize tasks, multi-task, and work well under pressure

· Strong interpersonal and organizational skills

· Excellent communication skills (verbal and written)

· Strong branding and reputation management skills

· Strong understanding of creative process

· Exceptional problem solving and attention to detail

· Proficient in digital/social media

· Proficient in Microsoft Office Suite

· Willingness to be assertive

· Ability to travel (approximately 30%) and work evening and weekend hours as part of responsibilities

Competitive salary and benefits available.