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Vice President of Marketing
About the Company
Innovative AI-powered presentation software
Industry
Computer Software
Type
Privately Held, VC-backed
Founded
2016
Employees
11-50
Funding
$11-$25 million
Categories
Specialties
About the Role
The Company is seeking a dynamic and talented Vice President of Marketing to lead its small yet mighty marketing team. The successful candidate will be responsible for owning the company's marketing strategy and execution across both B2C and B2B segments. This includes managing the entire marketing funnel to ensure efficient acquisition, high retention, and sustained growth, as well as balancing efforts between Prosumer and Enterprise to maximize market penetration. The role involves crafting and iterating on positioning and messaging, developing and scaling a high-performing marketing team, and executing multi-channel marketing campaigns. The VP of Marketing will also be expected to utilize refined marketing attribution methods, manage the marketing budget effectively, and collaborate with cross-functional stakeholders to drive shared goals.Applicants for the Vice President of Marketing position at the company should have over 7 years of leadership experience in the prosumer SaaS industry, with a minimum of 2 years as a Vice President in Marketing. They must also have a proven track record in product-led growth strategies and over 4 years of experience in B2B enterprise marketing. Proficiency in sales-led marketing and a proactive approach to team leadership are essential. The ideal candidate will have a sophisticated understanding of marketing attribution and expertise in marketing analytics to inform strategies and drive results. The role requires a strategic thinker who can manage competing priorities and is adept at rallying cross-functional teams to achieve common objectives.
Hiring Manager Title
Chief Executive Officer (CEO)
Travel Percent
Less than 10%
Functions
Other
$148k-190k (estimate)
05/04/2024
05/20/2024
michaelmabraham.com
<25
The following is the career advancement route for Vice President of Marketing positions, which can be used as a reference in future career path planning. As a Vice President of Marketing, it can be promoted into senior positions as a Chief Marketing Officer that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Vice President of Marketing. You can explore the career advancement for a Vice President of Marketing below and select your interested title to get hiring information.