Marketing @ Pave: 

We are looking for an experienced Lifecycle Marketing Manager to help us win the hearts (and wallets) of companies who want to build confidence in every compensation decision. As an early member of Pave’s marketing team, you’ll build the foundation for how we demonstrate customer value at every stage of the lifecycle, with the ultimate goal of driving revenue. You’ll understand our buyers and their pain points, launch email campaigns that increase time-to-value, and generate revenue through upsell campaigns. Plus, you’ll be working closely with Marketing, Sales, Operations, Customer Success, and designers to make it all happen. This role reports directly to the VP of Marketing.

What you'll do:

• Own our email marketing channel and optimize its performance. Serve as the gatekeeper for email campaigns at Pave, improve engagement rates, and grow our database
• Manage end-to-end execution of email campaigns including briefs, copy, staging, QAing emails, segmentation, and reporting
• Drive pipeline and revenue by developing campaigns that successfully move users from one stage of the marketing funnel to the next. Nurture prospects into free users and qualified leads, qualified leads into sales opportunities, and customers into power users and champions of Pave 
• Measure channel effectiveness and report on how email is driving business metrics
• Pinpoint opportunities to optimize the entire user lifecycle, test hypotheses, and use learnings to inform future marketing campaigns
• Partner with Customer Success managers to develop champion enablement materials and help develop our customer advocacy program

What we're looking for:

• 3 years of relevant marketing experience in B2B SaaS. It’s a plus if you’ve worked in the HR tech space
• Expertise with email marketing tools like Hubspot, Marketo, Customer.io, Outreach, or Iterable
• Experience with managing marketing automation holistically including usage triggers, automated nurture campaigns, newsletters, and one-off campaigns
• Ability to execute quickly and correctly—you can launch complex campaigns, drip programs, and list segmentation, without errors
• Excellent storytelling abilities - You have strong communication skills, both written and verbal 
• Data-oriented - Opens and clicks are important, but you thrive on driving revenue for the business and know how to measure email’s impact on it
• Track record of collaborating across teams - You can effectively partner with engineering, product, design, sales, customer success, and marketing

What you'll get out of it:

• Opportunity to develop and shape early marketing principles and strategy at Pave
• You’re the first in the role, and will define what lifecycle marketing looks like for Pave
• Further an incredibly important vision to unlock a labor market built on trust by creating confidence in compensation decisions 
• A lot of learning, and a lot of fun!