Marketing Manager

Job Description:

At Bauer’s Intelligent Transportation, marketing is about understanding people and building awareness about how our services can satisfy their needs. We are looking for an experienced and versatile marketing manager who is hungry to do this and more. Our ideal candidate has experience developing and executing marketing campaigns while managing and inspiring a team. He/she will be comfortable with day-to-day marketing activities, as well as a long-term strategy, thriving with tight deadlines and changing needs. If you are a person who loves the rewarding challenge of building a brand, we want to hear from you.

Objectives of this Role

• Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
• Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
• Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics

Daily and Monthly Responsibilities
Manage all the below activities for Bauersit.com, Limos.com and other entities under Bauer’s brands:

• Develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets
• Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
• Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide additional sales support
• Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
• Identify the effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
• Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
• Create an executable Marketing Plan to result in interest, demand and recognition of our Commute/Transit

Service, Charter Transportation, iCars and Logistics Management businesses

• Manage PPC, SEO, SEM and social media activities and collaborate with other marketing/sales team members
• Create weekly and monthly reports of various KPIs (including ad spend, # of leads, analytics, sales performance on forms/calls, CPA etc.)
• Monitor sales/CRM leads tracking from the sales team
• Create reactivation and retargeting campaigns with email funnels
• Cross-promote with other brands under Bauers and share intelligence
• View HotJar sessions regularly and create a weekly report of learnings/areas of improvement to ensure the smooth functioning of the online website

• Identify areas of automation in both marketing and sales end-to-end processes to increase efficiency
• Making recommendations regarding process improvements
• Ensure all tracking and analytics are in place on the website, webpages, emails, Call Rail, forms, buttons, and other areas regularly
• Identify marketing strategies to grow key areas of business including corporate commute, charter, schools’ transportation
• Monitor keywords, campaign performance, campaign/keyword budget allocation and negative keywords each week
• Send 4-6 email newsletters per month per company
• Manage Active Campaign/Mailchimp email newsletters
• Identify creative campaigns, graphics, online copy/content
• Monitor and report to remove unnecessary backlinks regularly
• Manage and review content/imagery writing for dedicated landing pages, marketing ads, social ads
• Ensure licensed images/graphics/fonts are used in all online channels, print material etc.
• Calculate ROI, profitability, campaign analysis, and manage ad spend budget across various online/offline channels, including different search engines
• Manage events and special occasion campaigns (including Christmas, New Years, Thanksgiving etc.) to deliver relevant content regularly to target audiences via newsletters
• Help improve keywords ranking
• Lead generation via ZoomInfo and other similar tools
• Online reputation management on Yelp, Google, YatPo, SignPost etc.
• Create NPS via email feedback from customers and report weekly
• Manage social channels including Facebook, Instagram and Reels, Google, TikTok, Pinterest and more.
• Manage video content for online channels
• Manage any A/B tests on the website and report regularly

Skills and Qualifications

• Bachelor’s degree in marketing, business, or a related field
• Excellent written and verbal communication skills
• Proven experience developing marketing plans and campaigns
• Strong project management, multitasking, and decision-making skills
• Metrics-driven marketing mind with an eye for creativity
• Experience with marketing automation and CRM tools
• Ability to make advertisers and agencies aware that they can advertise and activate on, and in our tech commuter buses, with the opportunity to expand the practice as it succeeds

Preferred Qualifications

• Master’s degree a plus
• Proficiency with online marketing and social media strategy
• Established press and media contacts
• Proven ability to lead in a cross-functional environment

Bauer’s Intelligent Transportation is proud to be an Equal Employment Opportunity employer. We

celebrate diversity and are committed to creating an inclusive environment for all employees.

Bauer’s Intelligent Transportation does not discriminate based on race, religion, color, sex, gender

identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran

status, or any other basis covered by appropriate law. All employment is decided based on qualifications,

merit, and business need.

Job Type: Full-time

Pay: $90,000.00 - $110,000.00 per year

Benefits:

• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday

Experience:

• data automation: 5 years (Required)
• Digital marketing: 5 years (Required)

Work Location: In person