Benefit Cosmetics
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You’re sooo Benefit!
We are seeking a dynamic Manager, Ecommerce Marketing with a focus on email/CRM marketing to drive strategy and execution of customer acquisition and retention programs. Digital marketing channels include email/CRM, affiliates, social commerce and emerging platforms. This key team member will oversee the ecommerce marketing calendar and lead operations of campaigns from end to end, including strategy, creative, execution, and analysis.
What You’ll Do:
Acquisition Marketing

• Proactively recommend and implement programs to drive site traffic and customer acquisition by improving existing programs and developing incremental channels.
• Test and optimize social commerce platforms including TikTok, Instagram and Facebook Shopping and Instagram Checkout, working closely with partners on piloting new features (Live Shopping), testing promotions, and influencing product roadmap. Develop, execute and optimize strategy for growth in balance with owned ecommerce site.
• Partner with Sr. Paid Media Manager to optimize and scale Paid Media channels.

Email/CRM

• Partner with CRM team onemail and SMS marketing including strategy, planning, implementation, analysis and optimization. Identify opportunities with key segments, develop and present A/B tests to scale revenue and KPIs.
• Manage planning and execution of email marketing calendar, tracking towards brand and sales objectives.
• Work closely with Consumer Insights team to analyze customer data to develop strategies for retain high value customers and increase lifetime spend.
• Continually develop and maintain expertise in CRM strategies to increase customer lifetime value.

Qualifications:

• 5 years previous experience managing email/CRM marketing programs (with at least 2 years hands on) preferably in an ecommerce environment.
• BA degree
• Strong analytical skills and experience in reporting/analytics to drive recommendations and continually tune program performance.
• Strong understanding of Digital Marketing acquisition channels, CRM and digital marketing techniques with intuitive grasp of acquiring and retaining customers.
• Familiarity with enterprise level ESPs and marketing automation platforms such as Iterable, Constant Contact, ExactTarget, SalesForce Marketing Cloud, etc.

Schedule:

• Hybrid - requires onsite presence weekly

The target salary range for this position is $85,000-$110,000 annually. The actual salary offered will depend on a variety of factors, which may include, as applicable, years of relevant experience; certifications or other professional licenses held; other legitimate, non-discriminatory business factors specific to the position; and the geographic location in which the applicant lives and/or from which they will perform the job. This position is eligible to earn an annual bonus. This position is also eligible for the following benefits, including but not limited to: comprehensive health, dental and vision plans; a 401(k) plan with employer matching, various paid time off programs; employee discount/perks; life insurance; disability insurance; flexible spending accounts.

• Contract type: Permanent Job

Salary Grade Grade (to be filled by HR)
Job Level
(to be filled by HR)
Position Type
Full-Time, Exempt
Job Class & Location
Hybrid
Department/Division
US Ecommerce
Direct reports (Y/N)
Y
Reports to
Director, Ecommerce
Job Purpose
We are seeking a dynamic Manager, Ecommerce Marketing with a focus on email/CRM marketing to drive strategy and execution of customer acquisition and retention programs. Digital marketing channels include email/CRM, affiliates, social commerce and emerging platforms. This key team member will oversee the ecommerce marketing calendar and lead operations of campaigns from end to end, including strategy, creative, execution, and analysis.
Core Responsibilities
Acquisition Marketing

• Proactively recommend and implement programs to drive site traffic and customer acquisition by improving existing programs and developing incremental channels.
• Drive Affiliate Marketing channel forward through strategic product launch planning, testing channel exclusives and brainstorming creative placement opportunities to aid publisher growth and sales.
• Test and optimize social commerce platforms including TikTok, Instagram and Facebook Shopping and Instagram Checkout, working closely with partners on piloting new features (Live Shopping), testing promotions, and influencing product roadmap. Develop, execute and optimize strategy for growth in balance with owned ecommerce site.
• Partner with Sr. Paid Media Manager to optimize and scale Paid Media channels.
• Ensure all acquisition programs are meeting their goals. Analyze areas with improvement opportunities and make data-driven recommendations.

Email/CRM

• Partner with CRM team onemail and SMS marketing including strategy, planning, implementation, analysis and optimization. Identify opportunities with key segments, develop and present A/B tests to scale revenue and KPIs.
• Manage planning and execution of email marketing calendar, tracking towards brand and sales objectives.
• Work closely with Consumer Insights team to analyze customer data to develop strategies for retain high value customers and increase lifetime spend.
• Oversee technical integration of ESP with other third party services and CRM system.
• Collaborate cross-functionally with creative team and email coordinator ensuring email creative is impactful and on-brand.
• Continually develop and maintain expertise in CRM strategies to increase customer lifetime value.

Program Management

• Support overall business priorities such as new product launches, seasonal campaigns, content development, collaborations, testing strategies and promotional activities.
• Develop relationships with cross-functional partners and external vendors.
• Oversee budgeting, forecasting, invoicing, and accrual process.
• Identify new vendors and other strategic partners with potential to drive positive business impact.
• Build relationships to accomplish business goals and partner up, down, and across the organization.

Reporting and Optimization

• Manage digital marketing reporting and dashboards. Report on results and make recommendations to help evolve our performance and effectiveness.
• Report weekly, monthly and quarterly performance of marketing and advertising programs to key stakeholders.

Complexity

• People team of 5

Working Conditions & Physical Demands

• Expected in office 1-3 days per week and during Think Pink weeks

Interactions
·
Requirements

• 5 years previous experience managing email/CRM marketing programs (with at least 2 years hands on) preferably in an ecommerce environment.
• BA degree

Skills & Abilities

• Strong analytical skills and experience in reporting/analytics to drive recommendations and continually tune program performance.
• Strong understanding of Digital Marketing acquisition channels, CRM and digital marketing techniques with intuitive grasp of acquiring and retaining customers.
• Familiarity with enterprise level ESPs and marketing automation platforms such as Iterable, Constant Contact, ExactTarget, SalesForce Marketing Cloud, etc.
• Meticulous and exceptional attention to details, organized, and able to multitask and prioritize in a busy work environment.
• Natural aesthetic sense and the ability to work closely with creative teams.
• Strong writing, communication, and presentation skills to influence cross-functional partners.
• Inclusive team player with experience working collaboratively across globally matrixed organization.
• Experience in beauty and/or consumer packaged goods industry a plus. (Digital agency with CRM marketing also a plus.)

Disclaimer

• The duties and responsibilities described are not a comprehensive list and that additional tasks may be assigned to the employee from time to time; or
• The scope of the job may change as necessitated by business demands.

Document Control
Original Publish Date
October 2021
Revision Date
March 2024
Prepared by
Authorized by (Manager)
Joanne Marzan
Reviewed by (HR)
Employee Name
Employee Signature
Date Signed
Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled