Summary:

The Manager, Global Digital Marketing serves as key liaison between the Global MarCom team and marketing stakeholders in assigned mid-size market, i.e., Korea. This individual partners with marketing & business leaders in Korea to develop ongoing marcom strategy to drive our brand’s growth online and in-store.
The manager also leads and develops Global MarCom’s innovation program targeting Gen Z consumers who game. This role will build annual activation with external and internal partners to drive Benefit’s brand awareness and popularity with gamers.

Essential Duties & Responsibilities:

• Develop and lead creative briefs for global product launch and reboost marketing campaigns, leading campaign concepting, messaging, channel strategy, content strategy and media planning
• Partner with Marketing Directors and managers in Korea to develop an overarching digital strategy and ongoing communication strategies across all digital channels to drive our brand’s growth in the digital space
• Drive collaboration with Korea on all digital activities including content site marketing, digital advertising, digital content, and influencer management and strategies.
• Perform market research on channel and industry trends to help inform digital marketing strategies
• Elevate our brand DNA in Korea incorporating market-specific insights on consumer trends, new technologies, best practices, and innovations from direct competitors or other industry leaders.
• Lead the channel and content strategy for Benefit's owned Twitch channel, including creating annual content calendar for owned streams, recruiting internal and external creators to headline streams, increasing awareness of our own Twitch presence and brand reach on Twitch through organic, earned, and paid tactics
• Manages and develops annual budget and activations to reach and engage with influencers and consumers in the gaming domain.
• Manages complex negotiations to secure gaming and other partnership opportunities for the business.

Qualifications:

• 5 years of experience in digital marketing, partnership marketing and/or brand marketing at a brand or agency.
• Experience working with international teams and familiarity with the digital landscape in Korea is preferred
• Experience in developing, planning, launching, and analyzing digital campaigns across multiple channels
• Experience in analyzing complex issues and to develop relevant and realistic plans, programs, and recommendations
• Knowledge of/strong interest towards the gaming industry
• Knowledge of the global beauty industry and landscape a plus
• Proven ability to lead, build relationships, and work effectively in a highly cross-functional team
• Ability to influence decision making of others incl. local business owners, executives and /or business partners
• Ability to anticipate obstacles and quickly generate alternate solutions/ideas
• Ability to excel under ambiguity
• Exceptional organizational and time management skills
• Clear, confident, and compelling communication (verbal and written skills)
• Creative self-starter with can-do positive attitude and a roll-up-your-sleeves approach
• Research skills, with the ability to generate data-based insights to weave into the strategy process
• Strong strategic thinker who approaches challenges with thoughtfulness, drive, and appropriate urgency, who works well under pressure and thrives under tight deadlines
• Excellent technical skills – MS Office (specifically advanced Excel, Word, PowerPoint)
• Fluent in Korean