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Digital Marketing Manager
results.com San Francisco, CA
$111k-142k (estimate)
Full Time 2 Months Ago
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results.com is Hiring a Digital Marketing Manager Near San Francisco, CA

Company DescriptionRESULTS.com is a leading SaaS Business Management Platform, with over 5,000 users offering clients a cloud ­based software that creates alignment, increases engagement and accountability towards the organization's long­ term priorities.RESULTS.com has received numerous awards and was recognized as a Winner of the Tie50 world’s top start­ups for 2014.With global headquarters in Auckland, New Zealand, and North American headquarters in San Francisco, USA, RESULTS.com presents an exciting opportunity for candidates looking for international business experience, including:Fast growing global SaaS business using the latest technologyHigh Performing CultureCompetitive salaryExceptional training and on­going development programs to support your career growthJob DescriptionWe are excited to be able to add to our relatively small team this critical role which will help keep our end to end inbound marketing machine humming!This position requires technical mastery of several marketing platforms and tracking techniques, curiosity, a commitment to continuous improvement and collaboration. It does not involve copywriting or graphics creation.One essential linear process we are looking for someone to own is the setup and management of campaigns with slugs for text and provided images. For us, this means using HubSpot to create forms, landing pages, nurture workflows and emails. A/B tests for landing pages and imagery to constantly improve our conversions. In AdWords, you will create targeted campaigns, ad groups and ads with proper links back to HubSpot assets. In Analytics you will establish the correct Goal structure to optimize the AdWords campaigns and enhance SEO.Others on the team will populate these with copy, keywords, and imagery, thus completing the campaign creation. You will then start and monitor it. You will be responsible for staying on budget, of course. But your real responsibility will be producing reports on the effectiveness of the campaign and every asset within it. You will alert the team when a/b tests produce winners, and collaborate on next steps. You will let us know when a keyword list needs to be revisited or when negatives need to be added. You will also monitor the workflows in HubSpot to ensure our nurture functions properly, and you’ll monitor a/b tests in there as well.On an ongoing basis, you will also maintain the integrity of all of our marketing systems, including their integration with Salesforce, and will spot-check data flow between HubSpot & Salesforce to ensure accuracy. You will provide weekly reports showing exactly what path new clients took, from their initial contact to closed-won. On a regular basis (monthly or quarterly) you will provide the raw data for marketing reports that will show results and ROI on specific efforts.Tinkering, measuring, improving, collaborating - wash, rinse, repeat! The perfect candidate for this role is energized by this process, finds great satisfaction in a well-running machine and finding just the right minor changes that can create massive and measurable improvements. Qualifications3-5 years Inbound Marketing experienceAbility to thrive in a Start-Up environmentExperience with:Google AdWordsExpert-level implementation and optimization of campaigns.Expert-level integration with Analytics, particularly Goals.Expert-level bid optimization.Ability to provide specific reasons for quality scores.Google AnalyticsAbility to provide a detailed analysis of:AdWords campaignsSearch EnhancementsKeyword performanceSearch engine metricsMastery of Goals and their relation to AdWords is essentialLinkedInAbility to establish targeted campaigns of any type.Ability to create a/b tests, insofar as LinkedIn enables it.Understanding of how campaigns produce organic growth for our Group.HubSpotExpertise needed in everything except the Design Studio. The more creative you are here, the better.SalesforceAbility to create Campaigns in Salesforce and/or associate existing ones to HubSpot campaigns.Structured DataUnderstanding of how to optimize it and how to write JSON for it.FacebookOur Facebook efforts are nascent but they will evolve to leverage video and animations. You should know how to manage our Facebook homepage, set up Facebook campaigns, and link them all back to HubSpot.Additional InformationAll your information will be kept confidential according to EEO guidelines.

Job Summary

JOB TYPE

Full Time

SALARY

$111k-142k (estimate)

POST DATE

03/15/2024

EXPIRATION DATE

05/14/2024

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results.com
Full Time
$102k-132k (estimate)
2 Months Ago
results.com
Full Time
$127k-180k (estimate)
2 Months Ago
results.com
Full Time
$112k-153k (estimate)
2 Months Ago

The job skills required for Digital Marketing Manager include Alignment, etc. Having related job skills and expertise will give you an advantage when applying to be a Digital Marketing Manager. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Digital Marketing Manager. Select any job title you are interested in and start to search job requirements.

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The following is the career advancement route for Digital Marketing Manager positions, which can be used as a reference in future career path planning. As a Digital Marketing Manager, it can be promoted into senior positions as a Digital Marketing Director that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Digital Marketing Manager. You can explore the career advancement for a Digital Marketing Manager below and select your interested title to get hiring information.

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