Job Summary:

We are seeking a highly motivated and experienced Digital Marketing Specialist to join our team and drive our online presence. The ideal candidate will have a deep understanding of digital marketing channels and a proven track record of developing and executing successful campaigns.

Responsibilities:

Search Engine Optimization (SEO):

Optimize website content and structure for better search engine rankings.

Conduct keyword research and implement optimization strategies.

Monitor search engine algorithms and industry trends.

Search Engine Marketing (SEM):

Create and manage paid search campaigns on platforms such as Google AdWords and Bing Ads.

Optimize campaigns for conversions and return on investment (ROI).

Analyze campaign performance and make adjustments as needed.

Social Media Marketing:

Develop and implement social media strategies across multiple platforms.

Create engaging content that drives brand awareness and engagement.

Manage social media presence and respond to customer inquiries.

Email Marketing:

Create and execute email campaigns that target specific audience segments.

Optimize email content for engagement and conversions.

Track campaign performance and make improvements over time.

Content Marketing:

Develop and execute content strategies that align with business goals.

Create high-quality written, visual, and video content for our website, blog, and social media channels.

Data Analysis and Reporting:

Track and analyze digital marketing campaigns using tools like Google Analytics.

Provide regular reports on campaign performance and key metrics.

Identify opportunities for improvement and make data-driven recommendations.

Qualifications:

Bachelor's degree in Marketing, Digital Marketing, or a related field.

3 years of experience in digital marketing with a proven track record of success.

Strong understanding of SEO, SEM, social media marketing, email marketing, and content marketing.

Excellent communication and interpersonal skills.

Ability to work independently and as part of a team.

Proficiency in digital marketing tools such as Google Analytics, Google AdWords, and social media management platforms.

Additional Desired Skills:

Experience with website design and development.

Knowledge of marketing automation tools.

Experience with influencer marketing.

Benefits:

Competitive salary and benefits package.

Opportunity to work on a variety of challenging and rewarding projects.

Chance to contribute to the growth and success of a dynamic company.

Fun and collaborative work environment.

Job Type: Full-time

Pay: $85,000.00 - $100,000.00 per year

Benefits:

• Dental insurance
• Employee assistance program
• Employee discount
• Flexible schedule
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Professional development assistance
• Referral program
• Relocation assistance
• Retirement plan
• Tuition reimbursement
• Vision insurance

Schedule:

• 8 hour shift
• Day shift
• Monday to Friday

Ability to Relocate:

• San Francisco, CA 94104: Relocate before starting work (Required)

Work Location: In person