Objectives:

• As the Marketing Officer and first marketing team member, your mission is to launch the company's marketing strategy.
• As Marketing Officer, you will design, implement, and monitor effective marketing strategies that align with our business goals.
• You will strive to ensure that the activities of the marketing department directly contribute to the company’s long-term success.
• You will oversee the company’s digital footprint, community & partners relations, demand generation activities (growth), marketing campaigns, and special events. Yet, you will excel in product marketing; crafting the sales narratives, understanding the customer journey, lifting the current go-to-market plans and evaluating product-market fit for new innovative services.

Roles:

• User acquisition/lead generation – help the company grow by the direct acquisition of actual and potential customers through multiple channels, including search engine marketing (SEM/paid), search engine optimization (SEO/unpaid), social (paid and unpaid), media partnerships and content advertising.
• Retention/engagement – getting the users already acquired to stay engaged through direct marketing, incentives and retargeting campaigns.
• Brand positioning – developing a very clear definition of what the company brand is; and positioning the brand relative to its competitive set based on market traction, customer feedback and desired differentiation.
• Creative – translating the brand positioning into reality through advertisements, collateral, web design.
• Marketing communications – defining the company and executive narratives, working with media and other avenues to raise awareness and understanding.
• Talent – attracting, developing and retaining a talented team that leads the company to high growth through best practices
• PR, media, comms – overseeing the media outreach effort, securing coverage in top tier and traditional media, managing copywriters to produce superior content

Skills:

• Community management and intelligence 
• Consumer – 10 years B2C experience within the financial services area with 5 years in an executive position
• Growth – practical experience growing a user
• Proficiency – SEM, SEO, Content Marketing, Direct Marketing, Social, Partnerships, Mobile, Affiliate, Display, Analytics, Marketing Automation Tools
• Develop – experience growing, coaching and mentoring team members

Qualifications:

• A minimum of a First Degree
• A Professional Qualification will be an added advantage