About the Digital Engagement Department:The Academy’s Digital Engagement department leverages a wide range of digital channels (social media, virtual programming, apps, more) to connect with a core digital community of more than 3 million people around the world. Through audience-focused content strategy and execution, DE works to amplify the Academy’s mission and global initiatives; strengthen STEM pipelines; deepen audiences’ connection to science and nature; drive revenue and visitation; and guide the Academy’s digital future. Key Responsibilities:Ideate and create highly engaging content to amplify Academy work across Brand social-media channels (including but not limited to Instagram, TikTok, YouTube, Facebook, Twitter, Twitch), and monitor trends impacting themIdentify and execute on compelling ways to highlight the Academy’s major initiatives for digital audiences, and contribute to broader DE work in support of same In partnership with other DE Specialists and the DE Sr. Manager, drive the planning, production, scheduling, hosting, and execution of livestream programs and other special virtual events, including the DE-owned virtual series NightSchool and select virtual Member and IBSS programsExecute social-care (e.g. direct messages, comments, etc.) across all DE channels as directed, working with supervisors and appropriate contacts to respond to questions and comments in a timely and appropriate mannerWith guidance from DE Supervisors, create additional paid campaigns to support a wide range of other internal Academy departments and prioritiesAt the direction of DE Supervisors, conduct ongoing research into a range of assigned topics integral to team strategy and decision-making, proactively driving owned research and all related deliverables In partnership with other DE Specialists, create content that highlights NightLife across Brand channels, driving attendance for weekly in-person events With support from the DE Sr. Manager, support the bioGraphic and BigPicture teams via paid ads, metrics collection, and special projects/activations as neededEnsure that DE content serves all communities by following accessibility best-practices, and by presenting an accurate vision of the diversity of people driving science and conservation today At the direction of the DE Sr. Manager, maintain and publish metrics and other tracking docs in support of all departmental efforts Qualifications:Experience and/or Education:2 years experience representing a brand, organization, publication, or public program/initiative on social media B.A. in Communications, English, Marketing, Creative Writing, Liberal Arts or related area of study AND experience in communications, writing, digital engagement, social media; OR comparable combination.Skills and Abilities: Proficiency in all primary social media platforms, e.g. Instagram, TikTok, Facebook, Twitter, LinkedIn, YouTube. Additional proficiency in expanded platforms (e.g. Twitch, Discord, etc.) is idealStrong writer with excellent radar for appropriate voice and toneWell organized, able to drive work to deadline and execute on multiple projects/priorities simultaneously Experience with video-editing, livestreams, digital-asset creation, & related tools is strongly preferred Background in or passion for science communication is strongly preferred Physical Environment:To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.Ability to perform repetitive motions 60% of the timeAbility to stay organized and focused in high-stimuli environmentsThis position is hybrid in California for the time being, however the candidate must be able to work physically at the Academy 3 days/week and in accordance with the latest health and safety guidelines.