Content Marketing @ Pave: 

Confidently setting and managing employee compensation is a big problem to solve and a huge story to tell in the market. We’re hiring our first content marketing manager to create the content strategy and find the right words to do it. 

As an early member of the team, you’ll wear many hats and set the foundation for several content programs—from creating and implementing tone and voice guidelines, to crafting and editing longform content, to finding novel and counterintuitive ways to share our insights and research. This role is a combination of executing content initiatives that generate pipeline and drive brand awareness through thought-leadership. You’ll work closely with Marketing, Product, Sales, and Data teams to create content for every stage of the customer journey and will report directly to the VP of Marketing.

What you'll do:

• Build demand gen content assets to generate leads and support prospects throughout the buyer journey
• Develop thought-leadership pieces and campaigns that feature insights from Pave’s compensation dataset 
• Tell the story of Pave through our incredible customers with case studies, videos, and quotes 
• Develop our first tone and voice guidelines and serve as the go-to expert 
• Manage Pave’s social media presence (primarily on LinkedIn) 
• Own long-form content channels including—blog, resource pages, SEO articles—and optimizing their performance to hit business goals
• Craft and edit short-form copy for ads, web, email, and social
• Manage content for our successful webinar program

What we’re looking for:

• 4 years of content marketing or editorial experience for B2B SaaS 
• At least 2 years of writing about or researching topics related to compensation, finance, economics, or HR 
• Knack for translating technical topics (like compensation!) into easy-to-understand concepts 
• Familiarity with SEO best practices and strategies that drive organic traffic 
• Comfort with data - both in writing about it and using it evaluate the success of your content 
• Excellent storytelling abilities - You have strong communication skills, both written and verbal 
• Experience writing for or designing campaigns for business audiences (e.g. specifically for managers, executives, etc)

What you’ll get out of it:

• Opportunity to develop and shape Pave’s brand with thought-leadership
• You’re the first in the role, and our tone, voice, and the written expression of Pave 
• Experience in telling amazing stories—compensation data is some of the most interesting data to write about, and we have a lot of it! 
• Further an incredibly important vision to make compensation fair 
• A lot of learning, and a lot of fun!