As the industry leader for over 20 years, innovation remains at the center of all we do. We're creative thinkers and problem solvers with a passion for building legal and tax products that make a positive impact on the world, and we're always looking for exceptional people to push us further.

With us, you'll do work that's as rewarding as it is challenging with a team where every voice matters and diversity, equality, and inclusion are truly embraced. Together, we'll continue to democratize the law and make a real difference in the lives of millions.

Remote-first

Since March 2020, our Zoomers have worked remotely and reported an overall better work-life balance with more time for family and personal wellness.

At the end of 2021, LegalZoom made the official commitment to being a remote-first company. Remote-first means that there is no expectation that Zoomers come into an office for a fixed number of days outside of those employees identified as essential onsite workers. While we remain a remote-first culture, our local offices have evolved as collaboration spaces for Zoomers to meet and engage in person.

This position will be (remote/or SF Bay Area, LA Metro, and Austin Metro office location/s).

Overview

• Establish positioning, packaging and pricing recommendations for your business portfolio of products
• Recommend commercialization and campaign opportunities to meet or exceed business goals
• Develop go-to-market strategies to support product launches and drive conversions and revenue
• Drive the development and delivery of marketing messages and content to be included as part of integrated marketing campaigns and within product experiences
• Own the end-to-end business customer journey, delivering a delightful experience that ensures a long-term relationship with LegalZoom
• Understand the competitive landscape – be an expert on our competition and how they position themselves with commercialization, claims, messaging, and product journeys
• Monitor business health, trends, and changing consumer needs to develop actions plans for your business segments
• Influence product strategy, testing, research and content roadmaps to optimize our position
• Spearhead market research projects for your portfolio to better understand the market and gather intelligence to help inform pricing, product features and benefits, and messaging
• Create and optimize claims and messaging that will resonate with prospective customers
• Work with Marketing, Product Management, UX/Creative, Sales, Customer Care, PR, Engineering, and Legal to ensure a great customer experience

• 4 years of marketing experience, with at least 4 years specifically in Product Marketing
• Experience driving nationwide campaigns, communications, go-to-market initiatives, and revenue
• Ability to apply consumer insights, research and testing to drive world-class marketing strategy
• Experience in developing marketing messages and content to be included both in marketing campaigns as well as within product experiences
• Experience with A/B testing, aligning on KPI’s, tracking and interpreting results, and recommending go-forward next steps
• Experience influencing product strategy, design and development timelines and processes
• Excellent communication skills (written and verbal), comfortable presenting to executives
• Strong experience writing creative briefs
• Success working with cross-functional teams including product, business development, creative, sales, legal, finance, operations, customer service and quality assurance teams
• Experience working in fast paced environments, navigating ambiguity and adjusting to scope and timeline changes quickly
• Remote Employees should confirm that the internet service available has adequate bandwidth to support all work processes.
• Bachelor’s degree required; MBA or higher degree preferred