Responsibilities

The Marketing Program Manager- REMOTE is part of the Global Portfolio Marketing team and will be responsible for conception, oversight and execution of marketing programs in support of Hexagon’s Design and Engineering software family.

Successful candidates will be able to demonstrate an understanding of B2B software marketing supporting customers involved with large capital projects. The candidate will collaborate to define priorities, scope, plan schedules, drive work efforts, and monitor campaigns/programs from inception through delivery. You'll be responsible for aligning marketing strategies with business goals. You’ll work to develop go-to-market packages that enable internal sales efforts as well as motivate our current and future customers. You will work in an open, collaborative environment with cross-functional and worldwide teams, including Portfolio Strategy, Marketing Demand Generation, Regional Marketing, Sales and Solution Design.

The ideal candidate has the ability to simultaneously handle multiple projects and is able to identify more efficient ways to achieve stated outcomes. In this role, you will be creative and think outside of the box, strive to achieve stated objectives, work confidently to self-prioritize projects and clearly communicate with your team and other key stakeholders.

• Work closely with program leaders, marketing teammates, and other departments to create effective messaging, value propositions, and positioning that resonates with our audience and target accounts throughout the customer journey
• Support key strategic initiatives and marketing packages for your specific product family
• Plan and execute of a wide range of as-needed marketing projects and activities to helps support the broader Design & Engineering and divisional software portfolio
• Regularly create content (collateral, case studies, website copy, blog posts, whitepapers, etc.) to articulate the benefits of our software solutions, leveraging both internal SMEs and external consultants/partners.
• Develop internal enablement content for sales executives, pre-sales consultants, and Sales Development Reps ensuring understanding of solutions, products, industries and customer benefits
• Plan, develop, create, and execute a wide array for marketing tactics including email marketing, social media, videos, webinars, and live/virtual events focused on prospect and customer target markets.
• Track effectiveness of marketing campaigns and analyze results and business impact. Provide insights into results and recommendations for how to improve and optimize going forward

Qualifications

• Bachelor’s degree in Marketing or related field
• 4 years marketing experience in B2B marketing, digital marketing, product marketing, and/or product management.
• B2B software or technology marketing experience preferred
• Project management skills and understanding how to balance the priorities of multiple stakeholders in a complex, deadline-oriented environment
• Experience within large organizations and familiarity with working with regions outside the U.S.
• Able to analyze and understand marketing and business results to identify opportunities for improvement
• Excellent written and verbal communication skills
• Able to present information and ideas in a team or individual setting
• Proficiency with Microsoft Office including PowerPoint
• Experience with Salesforce.com and marketing automation tools is a plus
• Prior experience working within capital-intensive, project-driven industries (e.g. O&G, Power, Engineering & Construction, etc.) a plus

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