Overview

The Senior Manager, Business Development & Marketing is a highly visible, hands-on, results-oriented position and will serve as the primary business development and marketing lead for the firm’s Litigation Department. This individual will work closely with the Litigation Department Chair and Co-Chairs, practice group leaders, and other key attorneys in the department. This individual will lead all of the litigation practices, including antitrust, construction, distribution & franchise, labor & employment, appellate, business litigation & dispute resolution, bankruptcy, insurance & reinsurance, consumer class action, securities reinforcement, and government enforcement defense & investigations on strategy, planning, and execution of business development and marketing initiatives.

The Senior Manager will play an integral role in the Litigation Department by developing and executing focused business development and profile-raising programs that engage clients and drive revenue, including practice growth initiatives, client teams, client targeting, attorney coaching, and department profile-raising through a Sector approach and the firm as a whole. This position will work closely with our entire department, including marketing, business development, communications, research, and events teams to develop, deliver, and measure results of campaigns and programs with the practice.

*Position can be based out of several Foley offices across the country*

Responsibilities

Business Development and Strategy

• Contribute significant advice, actionable insights, and meaningful market analysis to the development and implementation of the Litigation Department and practice groups’ strategies and business plans
• Incorporate knowledge of sectors and relevant industries and business practices into the department’s business strategies
• Work with practice group chairs and key partners to develop, plan, and implement business development and marketing plans, strategic initiatives, events/programs, and targeted pitches that support business growth
• Support attorneys in their targeted business development efforts, including lead generation to identify prospective clients, cross-selling to expand existing client relationships, and coaching on related business development and marketing activities
• Contribute to and lead writing projects which may include customized content for pitches and RFPs, marketing materials, presentations, event invitations, thought leadership, and other internal/external marketing communications
• Understand and support the pitch process, including competitive intelligence and research, to ensure strong intra-practice and industry group communication and client service opportunities
• Monitor and report pursuits via the firm’s CRM to provide an analysis showing the group’s activity to win new business
• Serve as a client account manager for key accounts
• Conduct client feedback sessions on a regular basis. Ensure that client feedback is documented, communicated, and acted upon by the client teams
• Leverage marketing technology to identify leads and track and manage opportunities and pursuits
• Assist with the integration of lateral partners and counsel

Marketing, Profile Raising and Communications

• Conceptualize sophisticated services and communicate their benefit effectively and simply to clients in writing and orally
• Oversee the creation and regular updating of pitch materials, brochures, practice group descriptions, website content, deal and experience lists, and other marketing collateral, with a focus on value and client benefit
• Work with the communications and PR team to build profiles for the practice groups (internally and externally) by securing media opportunities, developing thought leadership pieces, and publicizing news items, events, articles, and client matters as appropriate
• Produce and manage seminars, receptions, webinars, and other marketing-oriented events and activities in coordination with the events marketing team
• Evaluate sponsorships and opportunities to participate in various directories, and manage those we engage in to ensure the firm receives the maximum return on its investment

Coaching and Training

• Provide coaching, individually or in a group context, to attorneys to help them develop new business, expand existing relationships, and drive their market demand
• Guide attorneys on how to effectively communicate unique value propositions that differentiate Foley & Lardner
• Collaborate with BD & Marketing Department colleagues to deliver relevant BD training
• Create and maintain a library of best practices to be used systemically throughout the organization

Team Leadership and Management

• Directly supervise two to three BD & Marketing team members and collaborate, mentor, and lead to ensure a high-performing and results-oriented team in support of the Litigation Department
• Build trusted and productive relationships with attorneys and colleagues to develop and execute practice group plans and initiatives
• Recommend, direct, and support traditional marketing activities that position the practice groups and firm to win work from desired clients
• Work collaboratively with the necessary marketing support team to execute upon successful marketing programs
• Provide discipline and structure to advance projects and plans to desired outcomes
• Incorporate Return on Investment (ROI) mentality in all business development activities and expenditures; evaluate investments and make recommendations with respect to new and existing programs

Qualifications

• Bachelor’s Degree in marketing, communications, or related field required 
• Minimum of ten (10) years of progressive business development and/or marketing experience, including three (3) years of litigation experience in legal services or professional services required

All qualified applicants will receive consideration for employment without consideration to their race, religion, ancestry, national origin, sex, sexual orientation, age, disability, marital status, domestic partner status or medical condition. Foley & Lardner LLP will consider qualified applicants with criminal histories in a manner consistent with the City of Los Angeles Fair Chance Ordinance.

Foley offers a comprehensive benefit program which currently includes Paid Time Off; Paid Holidays; Medical, Dental and Vision insurance; 401(k) Retirement; Disability and Life insurance; Adoption Assistance; Backup Care for Dependents. Pursuant to the Colorado Equal Pay for Equal Work Act, the expected salary range for this Denver based position is between $157,500- $256,900. Actual pay will be determined based on experience and other job-related factors permitted by law. Pursuant to the CA Pay Transparency for Pay Equity Act, the expected salary range for this Los Angeles based position is between $164,700 - $268,700. The San Diego based position salary range is between $157,500- $256,900. Actual pay will be determined based on experience and other job-related factors. Pursuant to the New York City Human Rights Law, the expected salary range for this New York based position is between $171,800- $280,400. Actual pay will be determined based on experience and other job-related factors permitted by law.