About myPlace Health

myPlace Health was founded in 2021 by mission-aligned healthcare leaders and organizations that are committed to drastically improving health outcomes, quality and experience for vulnerable older adults and frail seniors. We specialize in providing value-based, comprehensive care and coverage for older adults with significant needs so they can thrive in the homes they love and in the communities they cherish. 

Our mission is simple: to enable older adults to live the independent lives they deserve. We pursue this mission through our myPlace PACE (Program of All-Inclusive Care for the Elderly) model, which provides seamless primary care, integrated health plan coverage, personalized social engagement, and customized services delivered in the participant’s preferred place.

myPlace Health is building a mission-driven team that shares our passion for redefining the way older adults experience care as they “age in place” in the community. This is a unique opportunity to take on one of our country’s most challenging healthcare problems and join a fast-growing, dynamic team as we prepare to scale our mission to serve more markets. 

About this Role

This is an exceptional opportunity for a dynamic, mission-driven marketing maven to establish and grow our company’s brand and presence. This leader will be responsible for developing and optimizing our overall marketing strategy, developing our marketing and branding assets, and crafting a consistent message that instills trust in our target audience of frail and disabled older adults. This teammate will manage our marketing partners to ensure successful and timely execution, oversee our full marketing library, and manage regulatory processes for marketing with government agencies (e.g., CMS). Additionally, this individual will be instrumental in developing new multi-channel marketing campaigns and driving engagement with our key audiences – all in support of our effort to redefine the way older adults experience care as they age in place in their homes and communities.

The final level for this role will be Senior Manager or Director, dependent on the selected candidate’s relevant experience and competencies.

Expectations for this Role

• Partner with key leaders across the organization to develop the myPlace Health marketing strategy, build the library of assets, and execute against our plan. 
• Manage social media accounts and message creation (e.g., Instagram, Facebook, LinkedIn, Twitter, TikTok, others). 
• Develop culturally appropriate messages and adapt our marketing assets in ways that resonate with the diverse communities we serve.
• Partner with and oversee relationships with external partners and vendors to drive creative design, production, and syndication of our brand message.
• Identify new marketing opportunities in the community, build relationships with key strategic partners (including our health plan sponsors), and coordinate campaigns with those partners. 
• Support the Growth & Outreach Team by listening to their marketing needs and also in promoting, coordinating, and managing community events.
• Partner with the Growth & Outreach Team to analyze critical sales data (e.g., conversation ratio, sales cycle, lead sources, sales activity, sales events, etc.) and derive actionable insights on how we can improve our marketing strategies. 
• Support the People Team in its efforts to develop tools that facilitate powerful messaging and materials designed to source and attract top tier talent for myPlace Health.
• Develop and manage marketing strategies and campaigns, such as outdoor marketing (e.g., billboards, bus stops, radio, TV, etc.) and digital marketing to reach prospective participants, family members, caregivers, providers, community partners, and job applicants. 
• Analyze data for all marketing campaigns to determine efficacy, identify key trends, and inform future strategies. 
• Manage our inventory of all marketing materials and equipment.
• Ensure our marketing materials meet CMS and state guidelines. 
• Lead the process of developing, submitting, and tracking approvals by all CMS and state agencies. 
• Support external brokers and agents to develop assets and events that meet their marketing needs.
• Support internal and external marketing activities such as corporate communications, company events, and ad hoc development of materials. 
• Perform other duties as assigned which could include topics in growth, community outreach, recruiting, and member engagement. 

• Passion and mission orientation for serving high-risk seniors and frail older adults. 
• Relevant marketing experience including campaign strategy/development, messaging, multi-channel marketing (e.g., outside, digital, social media), management of external creatives (e.g., agencies, freelancers), event coordination, and consumer persona development. Senior Manager candidates will generally require 5 years of marketing experience, and 3 years managing others. Director candidates will generally require more than 5 years of marketing experience, with at least three years managerial experience.
• Previous experience leading marketing function and projects designed for a Medicaid/Medicare/dual eligibles population, value-based or integrated care organization, and/or similar community-based organizations. 
• Thrives in a relatively undefined, “zero to one” environment, with proven ability to resourcefully navigate within budget parameters and deliver high return on investment. 
• Bachelor’s degree in marketing, business administration, or another related field. 
• Strong interpersonal skills and excellent verbal and written communication skills. 
• Exceptional analytical and problem-solving skills. 
• Strong project management, planning, and organizational abilities. 

• Los Angeles area. 
• Ability to travel 20-40% based on occasional business need.
• This role is expected to be onsite up to 5x/month.

Your Application

Please submit your resume/CV and a short message that explains why you are interested in this role.

Our Commitment to Diversity, Equity and Inclusion

At myPlace Health, we value the diversity of our team members, and we are committed to building a culture of inclusion and belonging. We pride ourselves to be an equal opportunity employer. People seeking employment at myPlace Health are considered without regard to race, color, religion, sex, gender, gender identity, gender expression, sexual orientation, marital or veteran status, age, national origin, ancestry, citizenship, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member), pregnancy or other status protected by applicable law.

COVID-19 Vaccination Policy

At myPlace Health, we provide safe and high-quality care to our participants. To achieve this, we have implemented a strongly recommended vaccination policy to keep both our team members and participants safe as an essential requirement of this role. Medical and religious exemptions can be granted based upon review of proper documentation. We adhere to all federal, state, and local regulations by obtaining necessary proof of vaccination prior to employment.

Beware of Scams and Fraud

Please beware of scams that solicit interviews or promote jobs for opportunities that are not listed on our website or are not directly related to a job you applied for yourself. Please be advised that myPlace Health will never ask you for a credit card, send you a check, or ask you for any type of payment as part of consideration for employment with our company. If you feel that you have been the victim of a scam such as this, please report the incident to the Federal Trade Commission by selecting the ‘Rip-offs and Imposter Scams’ option: https://reportfraud.ftc.gov/#/