About this role

The Faire marketing team is searching for a Marketing Operations Manager to support our campaign operations through email, push, and SMS. Our emails reach tens of millions of people across the world, and you would be involved in delighting each of those readers. More than 5 million emails are sent each month, and audience size has nearly doubled year-over-year.

Reporting to Faire’s Marketing Operations and Technology Lead, this individual will partner closely with project marketing managers and our CRM team to take copy and creative directly from Figma and Notion and translate that into our marketing automation suite, Braze. The Marketing Operations Manager should expect to work closely with our data and analytics teams as well. This work will help Faire:

• Increase content accuracy (e.g. emails look exactly like the design intended on every device)
• Deepen engagement with Faire (drive readers to the Faire.com ecosystem or into the Faire product)
• Improve universal email metrics (open rate, clickthrough rate, decreased unsubscribes)
• Drive retailer sign-ups and/or brand applications
• Analyze communication outcomes using SQL, Mode, and/or Looker
• Inspire new leads (e.g. developing brand understanding with as few touchpoints as possible)
• Level-up CRM quality (e.g. support new motions)
• Increase the technical performance of communication (e.g. delivery, size of sends)

What you’ll do 

• Collaborate with product marketing, CRM, and marketing operations to scope and ship campaign requests
• Implement A/B tests based on partner requests and available automation tools
• Measure campaign results using Braze’s internal tools, as well as writing custom SQL queries
• Ensure high performance and availability, reliably enabling our marketing teams to think about marketing, not technology
• Identify opportunities to improve or replace existing campaigns, optimize functionality, and improve email performance
• Implement technical email components, using HTML and Liquid to personalize outgoing messages
• Ongoing support and maintenance, including staying up to date with new features
• Participate in weekly sprint-planning sessions

Qualifications

• Complete understanding of a marketing automation platform (Braze, Hubspot, Marketo, Mailchimp)
• Expert-level SQL composition skills
• Ability to convert designs from Figma into HTML emails
• Experience in building campaigns with millions of recipients
• A self-starter with strong time-management capabilities
• Deep web technology skills with automation platforms (Zapier, Hightouch, IFTTT)
• Proficiency in web design is a plus!

Salary Range

California / New York: the pay range for this role is $108,000 to $148,500 per year. 

Colorado / Washington / New Jersey: the pay range for this role is $97,000 to $133,500 per year.

This role will also be eligible for equity and benefits. Actual base pay will be determined based on permissible factors such as transferable skills, work experience, market demands, and primary work location. The base pay range provided is subject to change and may be modified in the future.