54 Growth Marketing Manager Jobs in Alpharetta, GA
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Banyan Hills Technologies is Hiring a Growth Marketing Manager Near Alpharetta, GA
- Setting the marketing growth strategy:
- Defining and implementing strategies for channel growth and lead source optimization.
- Identifying new opportunities and channels to expand our reach and effectiveness.
- Owning MQL pipeline generation and top of funnel building activities from the marketing perspective.
- Marketing plan development and execution:
- Building out comprehensive marketing plan activities for the year.
- Aligning marketing initiatives with overall business objectives and market trends.
- Close partnership with the Sales team to communicate Canopy’s value proposition and ensure messaging alignment across all channels.
- Implementing and executing the strategy that is co-developed with Sales and Canopy’s leadership team. Running lead-gen experiments and iterating to continue to drive inbound growth.
- Vendor and contractor management:
- Managing relationships with vendors and contractors, including four part-time design specialists (Friends by Design).
- Ensuring that external partners align with Canopy’s standards and goals.
- Performance reporting:
- Taking ownership of performance reporting for all marketing activities.
- Utilizing data to make informed decisions and to communicate results to stakeholders.
- Budgeting and ROI analysis:
- Setting and managing the budget for growth marketing investments.
- Continuously assessing and reporting on the ROI of marketing initiatives.
- Ownership of key marketing assets:
- Complete responsibility for the maintenance and growth of key marketing assets.
- This includes the management of the website, content creation, oversight of all advertising spend, and the management of social media platforms.
- Cross-functional work with key stakeholders to ensure consistent Canopy messaging and positioning is reflected across all these assets.
- Data-driven
- Enjoy root cause identification and are proficient in performing detailed data analysis.
- Capable of identifying root causes and trends to inform decision-making.
- A naturally curious person.
- Action-oriented and experiment-driven:
- Hypothesis-driven with a bias towards action.
- Willing to conduct experiments to test new ideas.
- Agile and responsive to feedback and results.
- Like taking a hands-on approach:
- A preference for direct involvement in execution of tasks.
- Ability to originate creative design and ideas, adding value to marketing strategies.
- Ability to drive end-to-end execution, from ideation to delivery.
- Skilled collaborator and influencer:
- Ability to effectively collaborate with both direct reports and indirect stakeholders.
- Strong influencing skills to align diverse groups towards common goals.
- Customer obsessed:
- Interest in interacting with customers and participating in sales processes, primarily for learning and insights.
- Proven SaaS demand gen and marketing experience
- At least 5 years of experience in B2B SaaS marketing or demand generation role, demonstrating a track record of top-of-funnel creation and early-stage pipeline acceleration.
- Content-based marketing experience, with a track record in leveraging blogs, eBooks, and social, etc. to generate early-stage pipeline.
- Understanding of GTM growth levers and product marketing:
- In-depth knowledge of growth levers in Go-To-Market (GTM) strategies.
- Experience in SaaS environments with a keen interest in deepening your understanding of technology and customer use cases.
- Able to work across Sales, Implementations, CS, and Product to understand how our SaaS drives value and communicate that back to prospective buyers.
- Ability to work closely with Product to build out Product Lead Growth (PLG) motion.
- Business management acumen:
- Exceptional focus on details, ensuring accuracy and quality in all marketing initiatives.
- Skilled in managing teams of SMEs, guiding them towards deadlines and superior output.
- Focused on ROI-based lead generation activity.
- At Canopy we are obsessed with the impact that exceptionally designed technology can have when implemented correctly. We are not intimidated by what most consider to be too complex, in fact we crave the opportunity to participate in the most challenging of problems.
- Our team is composed of individuals that understand that strong relationships with each other, our families, and our customers serve as the foundation for sustained success. Integrity shapes all of our decision making, establishing the strongest level of trust between each other and all those that we interact with.
- We love everything about business, and focus on hiring talent that possesses the desire, endurance, and capability to thrive through the ups and downs of being entrepreneurial. We appreciate that technology is only truly exceptional when it demonstrates the ability to effectively enable the business.
- Every employee at Canopy possesses an unquenchable thirst for continued learning, resulting in a humble but unparalleled drive to become stronger and smarter. Our ability to consistently deliver measurable results is seen as extraordinary by our customers, and to us simply an expected outcome to a commitment that we've made. Our undistracted purpose is to leverage Canopy’s strengths to help our customers prosper in the increasingly evolving world of technology.
- We place importance on taking the necessary time to pause and celebrate our journey together, maintaining a young spirit that values fun in the workplace and thoughtful recognition of our accomplishments.
- We are disciplined financially and invest the results of our successes back into Canopy and in the communities in which we operate. We're focused on continuously strengthening our infrastructure and in parallel giving life to new products and affiliated businesses that are aimed at creating new value for our partners and customers.
Job Summary
Full Time
IT Outsourcing & Consulting
$98k-129k (estimate)
03/10/2024
04/24/2024
banyanhills.com
DULUTH, GA
<25
2013
STEVE LATHAM
$5M - $10M
IT Outsourcing & Consulting
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The job skills required for Growth Marketing Manager include Product Marketing, Initiative, Leadership, B2B, Advertising, Marketing Plans, etc. Having related job skills and expertise will give you an advantage when applying to be a Growth Marketing Manager. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Growth Marketing Manager. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Growth Marketing Manager positions, which can be used as a reference in future career path planning. As a Growth Marketing Manager, it can be promoted into senior positions as a Marketing Senior Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Growth Marketing Manager. You can explore the career advancement for a Growth Marketing Manager below and select your interested title to get hiring information.
If you are interested in becoming a Growth Marketing Manager, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Growth Marketing Manager for your reference.
Step 1: Understand the job description and responsibilities of an Accountant.
Quotes from people on Growth Marketing Manager job description and responsibilities
Growth marketing efforts at the startup level aren’t quite the same as growth marketing for massive, billion-dollar companies.
02/25/2022: Lawrence, MA
Boost retention by keeping a close eye on engagement and conversion rates across the entire marketing funnel — ads, landing page, email and more.
01/08/2022: Anchorage, AK
Growth marketers’ natural curiosity, combined with their full-funnel marketing skillset, means they bear a resemblance to the all-star marketers of the past — but they’re ready for the future.
02/12/2022: Johnstown, PA
The best growth marketers think about the funnel as a whole, rather than focusing on specific layers, as channel specialists might.
01/08/2022: Laramie, WY
Also, the Growth Manager most commonly reports either to the CEO, Chief Growth Officer, Head of Growth, VP of Product, or VP of Marketing.
02/17/2022: Pittsburgh, PA
Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.
Career tips from people on Growth Marketing Manager jobs
Deep understanding of marketing subscription products.
03/12/2022: Hartford, CT
With great data available growth marketers can analyse any segment and sub-segment of users and their actions.
02/18/2022: San Jose, CA
Lead marketing efforts partnering with Product teams, to effectively promote high retention experiences globally.
01/30/2022: Davenport, IA
Marketers are now expected to have an even broader skill set that encompasses multiple business domains outside of marketing.
02/07/2022: Baton Rouge, LA
Over and above the foundational skills every digital marketer should have, the essential hard skills for a growth marketing manager are.
03/21/2022: Lawrence, MA
Step 3: View the best colleges and universities for Growth Marketing Manager.
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