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FIELD/CHANNEL MARKETING MANAGER
Description
The Field Marketing Manager will be responsible for leading the marketing strategy and execution of field and channel marketing programs to generate new business, drive cross sell/upsell opportunities and help advance existing opportunities for the sales team. Reporting to the Marketing Director, this individual will collaborate with theatre Sales leadership, channel partners, and Global Marketing to identify and understand target market needs; position Lancope’s solutions; and develop, implement, track and measure marketing programs that help the theatre achieve its business/revenue plan.
In this role, you will also work closely with channel partners, the channel sales team, and the marketing team to support and accelerate channel activities. Responsible for joint marketing programs, partner launch activities, partner event management, partner portal management, partner communications, and the channel marketing budget.
The successful candidate must be a strong spokesperson and have a solid track record of; developing and executing go-to-market strategies, managing teams delivering field specific lead generation programs plans directly and with channel partners, and working cross-functionally with a track record of success. The right candidate will thrive on building relationships with sales team, must be an exceptional leader with strong partnering skills, possess a keen understanding of joint partner marketing, lead development and program execution and follow up, and be fluent in a metrics-driven organization.
Responsibilities
Act as the local point of contact on the development and execution of European programs; Understand local go-to-market and account strategies, segment the market and interlock with sales teams to create distinct regional marketing plans.
Develop and implement pipeline acceleration programs jointly with sales.
Research, choose, design and manage live events to be included as tactics in the overall marketing mix, and ensure there is a cohesive pre-event, at-event and post-event strategy to increase engagement and response rates.
Interface with sales to determine sales enablement needs, and work with product/solution marketing to develop tools, programs in a box, training and content.
Align local messages and tactical plans with the company’s business goals.
Actively participate in regional/global interlock sessions and share best practices with colleagues.
Generate insights about, and proactively address, market trends and competitive activity to help ensure evolving corporate, product and marketing strategies meet theatre market needs.
Analyze historical results data (e.g. budget and tactic metrics). Monitor, review and report on marketing activities and results against key performance metrics during monthly and quarterly meetings; adjusts marketing mix based on performance to maximize ROI.
Manage the execution of all channel-marketing programs, including working closely with partners as well as the marketing, channels, sales, and business development teams.
Represent in-region requirements for input into the communications strategy.
Manage vendor contracts and relationships and the potential to supervise marketing assistants/coordinators.
Qualifications
B2B marketing/marketing program experience covering all aspects of developing and managing marketing strategies and programs
Bachelor’s degree in Marketing or Business preferred
Experience with marketing to large enterprises preferably in the high-tech and/or network security space
Proven experience working with sales teams and supporting programs to drive awareness and sales; actual sales experience is a plus
Ability to work with a remote and geographically dispersed sales organization
Ability to align tactical plans with strategies
Experience working with the channel
Strong understanding of Marketing and Sales funnel
Budget management experience
Ability to travel required (20% - 30%)
SFDC experience preferred
Marketo experience
Competencies
Thrives on building relationships with sales teams
Desire to obtain high level of internal customer satisfaction
Team player and respects colleagues
Excellent written and verbal communication skills
Formal presentation skills
Highly organized, detail oriented
Flexible and open to new ideas
Strategic thinker
Analytical and problem-solving skills
Direct and matrix team-leadership skills
Persuasiveness
Creativity
Sound business judgment and decision-making skills
Self-motivating and enthusiastic
Full Time
Software & Cloud Computing
$98k-129k (estimate)
04/18/2023
05/09/2024
lancope.com
ALPHARETTA, GA
>50,000
2000
Private
MIKE POTTS
$10M - $50M
Software & Cloud Computing
Lancope is a provider of network visibility and security intelligence to defend enterprises against threats.
The following is the career advancement route for Field Marketing Manager positions, which can be used as a reference in future career path planning. As a Field Marketing Manager, it can be promoted into senior positions as a Sales Promotion Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Field Marketing Manager. You can explore the career advancement for a Field Marketing Manager below and select your interested title to get hiring information.
If you are interested in becoming a Field Marketing Manager, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Field Marketing Manager for your reference.
Step 1: Understand the job description and responsibilities of an Accountant.
Quotes from people on Field Marketing Manager job description and responsibilities
The field marketing manager creates plans for the department and ensures their team follows through with them.
02/12/2022: San Diego, CA
A field marketing manager has a variety of responsibilities that cover both the execution of marketing activities and the administrative work that keeps the department operating. Besides consulting on or running searches for new hires, the field marketing
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Schedule employees to attend trade shows, retail stores, or canvassing opportunities.
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The field marketing manager may also work with other management staff on organizational planning.
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Making direct sales to customers at a field marketing event.
01/05/2022: Fort Myers, FL
Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.
Career tips from people on Field Marketing Manager jobs
Think sales transformation and not lead generation.
01/25/2022: Middlesex, NJ
Analyze market trends to determine how best to use the resources.
02/21/2022: Portsmouth, OH
Ensure digital and social media sit at the heart of every field marketing activity.
03/05/2022: Charleston, SC
Create relevant and engaging content.
04/03/2022: Cleveland, OH
Collaborate with sales and marketing leadership to establish priorities, goals and targets, and develop strategic and tactical plans to deliver on those targets.
02/08/2022: Boston, MA
Step 3: View the best colleges and universities for Field Marketing Manager.